What a beautiful thing it is to have a doting father! A personal hero who is irreplaceable in our lives. Father’s day falls this Sunday. Isn’t it a great occasion…

“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo. In a single phrase, the above quote encapsulates the…

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever” – David Baker. Gift cards have long been recognized as…

A beautiful thing about gift cards is that you don’t have to be right; you don’t have to pick a blouse in the right style, a pillow in the perfect…

For retailers, Mother’s day is a lucrative day in their business if rightly used. Americans spend extravagantly on this with the average gift value being around $200. If you want…

During the pandemic, Amazon, the world’s biggest online retailer removed its “suggested products” option because of the surge in online orders and as it was too much even for them…

Your gift cards can be the lifeline that you would have never expected it to be. From helping you with sales during off-season to giving you cash upfront without even…

When you are trying to sell something to your customers, you want to be available on all platforms that are possible, isn’t it? In today’s world, people are always busy…

New data from IBM’s US retail index states that the Covid-19 pandemic has accelerated eCommerce by five years. While the pandemic had forced many brick–mortar retail stores to close, eCommerce…