“The secret of getting ahead is getting started.” – Mark Twain
Every year, it is said that the holiday season begins sooner. This time, it’s especially true. Customers are already browsing for gifts online to place their orders faster and avoid delivery delays. The greater your preparation, the quicker you can get started.
We’ve put together a final list of last-minute tips to help you get ready for the holiday shopping season. Make your business stand out from the competition, and you’ll attract more consumers.
Come on, let’s get this game started!
- Make a fresh marketing strategy
Why should customers visit your small business this holiday season? What distinguishes you from other people? Determine the answer and create a marketing strategy to promote it. It’s possible that you have the best variety in town. Perhaps your pumpkin spice desserts are popular all year. Maybe your customer care can help with any shopping problems. Develop your holiday marketing strategy on what makes your company unique.
- Optimise your online store
What are you going to wear for your big night? Looking for stylish and commanding evening wear? Or are you still wearing the same clothes you’ve been wearing since the spring?
The fourth quarter is your “big night” for online shops, and if you’re dressed to impress, you’ll notice more sales. Fixing issues, improving usability, rewriting material for SEO, and eventually adding those expansions to your to-do list are all examples of web design optimization.
It’s advisable to start any upgrades as soon as possible to prepare your site for your first-holiday shopper. If you have a big list, now is the time to go to work on it. If not, seek input from your customers. It’s not too late to use a free survey tool to obtain direct feedback from visitors.
- Maintain a surplus of stock
Produce extra products or place orders with your vendors to anticipate holiday orders. Your suppliers are under pressure as well, and they may have ordering deadlines to meet to provide items to you in time for the holidays. To avoid missing these ordering deadlines, write them down on a calendar that you can see.
- Prepare your content in advance
The concept is simple: if you can get something done before the holidays, you should. While much of your promotion and outreach may only be done during massive buying sprees, a lot of your content development can be done at any time and then saved for later use.
Blog entries, social media graphics, videos, and other types of material can be written ahead of time and preserved until they’re ready to go live. Because these materials can take a few weeks to make, now is the best time to get started. Regardless of how often you post, you’ll want to build up as large of a backlog as possible. The more content you have on hand, the easier it will be to adjust to unexpected developments in the future.
- Be proactive in your approach
Reactive customer service is adequate, but proactive customer service allows you to reach more business objectives.
When you communicate with customers via live chat, you will discover their preferences and their trouble issues. You’ll be able to help consumers by advising them, anticipating their needs, engaging with them, and guiding them through the checkout process. Visitors who are invited to interact with a store representative are 6.4 times more likely to convert than those who do not.
Being proactive is also advantageous if you are aware of the potential challenges that your customers may encounter. Customers are considerably more inclined to accept your errors if they learn about them from you rather than discover the issue independently. You can rely on their knowledge and develop trust by being honest, which is critical in client acquisition.
You are now in charge!
The holiday shopping season will be here before you know it. You have a lot of work ahead of you, but you already know what you need to accomplish to impress your clients. As a result, simplify your customer support offerings and transform casual help discussions into engaging customer experiences.