Your gift cards can be the lifeline that you would have never expected it to be. From helping you with sales during off-season to giving you cash upfront without even selling goods, gift cards can work like magic for retailers. It is no wonder that we would advise you to make it a big part of your social media marketing campaigns as well.
If you are a retailer and were not sure about how to use gift cards in your social media marketing, here are a few pointers that will surely up your game:
- Inform your audience about them:
If there is one thing that most businesses fail when it comes to gift card marketing is that they do not take the effort of telling their customers that they are available. Which is the best place to share this information? Your social media handles. Of course.
There are more people interacting with your brand through social media handles than there are through your website or even email newsletters. So if you fail to post on your social media handles about your gift cards, then there is no one else to blame if the gift card sales numbers are poor.
- Post creatives on social media handles:
To ensure that you can grab the attention of your target audience, it is imperative that you use images. There is so much content floating on various social media handles with everyone trying to grab the attention of prospective customers. Being seen in itself is a huge ask, so if you need to stand out, then you need to come up with brilliant creatives that will knock the socks off your prospects.
There are a lot of tools like Canva, Photoshop, PicMonkey, etc., using which you can build creatives for these platforms. The only thing you need to know is that the specifications for each of these platforms are different and you have to keep that in mind. Make sure that you use high-quality pictures that are royalty-free so that you don’t have to end up paying court and lawyer fees later.
- A/B test your posts:
There is no formula for making something go viral. If you want your posts about gift cards to reach many people, then you need to constantly engage in finding which type of content are the ones that pique the interest of your visitors. So if you are planning to write about offers for a special event exclusively for your gift card customers, you should be able to come up with different ways to describe it.
Instead of sending one post to your entire target market on social media, you can use different versions of it. The ones that have the highest conversion rate is usually the one that people love the most. Now that you know the best one, use them extensively.
- Retarget customers:
A customer who visited your Facebook page to know more about your gift cards might not necessarily be ready to make the purchase immediately. You need to be on top of your customer’s mind when they think about wanting a gift card. So this is where you use retargeting ads. Facebook is known for its superior retargeting abilities, thanks to the filters that it provides.
- Pay for ads:
There was a time when organic reach on platforms like Facebook and Instagram were through the roof. The reach has been limited so much that if you want to sell something on any of these platforms, you cannot afford to not use ads. The rate for ads varies depending on how deep you want to go. For example, if you are looking for men aged between 30 and 60 anywhere around the world, then the charges might be less than when compared to specifications like men living in Wisconsin between the ages 30 and 60 with a postgraduate degree and two kids. Do you get it?
- Use digital tools:
While social media marketing is in itself a digital tool, we are talking about using other digital tools that will let you leverage the former with ease. For example, you could use a gift card software like 99minds which will help you create, promote and make the most out of gift cards.
You can do the following with the help of your gift card:
Personalize the gift card.
Allow for data synchronization across different social media platforms
Easy management of gift cards
You can integrate the gift cards on social media platforms and use them effectively
Helps you easily track the transactions and more
- Build a community:
One of the most powerful ways to get more takers for your online eCommerce business is to build a community using any social media marketing platform. A community of your customers or those who are interested in what you offer can provide you with benefits that will pale in comparison to every other marketing effort.
Your own community would be a place where your customers and prospects can get instant responses from you. It will be easy for them to get clear answers to questions from people who are already your customers, and the latter will even be able to share their inputs. A Facebook community is one of the most important arsenal in your social media game. None of the other platforms are that effective to build communities.
It will be a great place for your customers to ask questions about gift cards, you can also use the community to tell more about the benefits of your gift cards, how to use them effectively, and find more ways to persuade people to try them. The people in your insider community are more likely to purchase your gift card than someone who doesn’t have a prior relationship with you.
- Be bold:
When on social media, you cannot afford to be boring. It is certainly one place that will not give you brownie points for being simple. You need to sell your gift cards, right? So you need to be inventive, bold and wacky enough to grab eyeballs. Boring won’t sell.
Make the prospective customers on social media talk about your brand, what you offer, and what makes you one of the best in the business. All these factors will drive them and eventually get them closer to buying your gift cards.
Social media is one area where you cannot afford to miss out on. In fact, even if you do not want to use social media to sell more gift cards, your prospective audience will become suspicious if they find that there is hardly any presence of your brand on these platforms. Unless you are in a specific niche that doesn’t require a lot of marketing, every prospective customer of yours will want to know more about your business and will rely on social media for that undertaking.
If you are looking to create gift cards for your brand, the 99minds team is more than happy to walk you through on how to make them work for your business. Our customer success team will tell you what constitutes a successful gift card campaign for you based on your specific requirements.