99minds Blog
  • Solutions
  • Integrations
  • About Us
Archives
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • January 2020
Categories
  • Artificial Intelligence
  • BigCommerce
  • Customer Acquisation
  • Customer Engagement
  • Customer Loyalty
  • Customer Retention
  • Ecommerce
  • Generic
  • Gift Card
  • Machine Learning
  • Marketing
  • Product Updates
  • Uncategorized
  • Facebook
  • Twitter
Subscribe
99minds Blog
99minds Blog
  • Solutions
  • Integrations
  • About Us
Portrait of the Average Gift Card Shopper
Total
8
Shares
8
0
0
Total
8
Shares
Share 8
Tweet 0
Share 0
Share 0

During the peak of the holiday season, shoppers step out to buy clothes, gifts, and online websites for themselves or presents for their families. Gift cards are one of the most preferred options if they are giving it to their friends because of the convenience it offers.

Gift cards have a win-win written all over them. Merchants love it because it can drive new customers to their stores when people gift their friends who might be completely unaware of the retailer. So they will be bringing in new customers apart from the fact that these new customers will also be using their products. Without a doubt, it results in more revenue and increased spending, sometimes more than the card’s value.

In this article, we would like to take a look at the average gift card shopper.

Owing to its convenience and ease of use, gift card shoppers are not restricted to a particular segment. They come from different varieties of segments and have their own reasons for buying gift cards. Retailers should know that they should find out buyer personas for their gift cards and market them accordingly. For narrowing down their target audience and writing buyer personas, they should collect details of their existing customers, conduct interviews and surveys to get a clearer idea. You should find out a minimum of three buyer personas for your product.

Knowing your buyer persona will help with your targeting, marketing messages, and it will even guide you with the right offering for customers. Based on Incomm’s ‘Consumer Pulse: Gift Cards’ report, here are some interesting stats. Please note that the study also includes the first two quarters of 2020. The study was based on a comprehensive analysis of the gift card consumers.

The study reports on the following attitudes, demographics, behavior, etc.:

  • The age bracket of the gift card shoppers
  • The income levels of the gift card shoppers
  • Urban, Sub-urban or Rural area
  • The education levels of the gift card shoppers



According to this report, the typical gift card shopper is a ‘married female without children at home.’

The gift card spenders are divided in the following ways:

  • Millennials- 37%
  • Gen X- 28%
  • Baby Boomers- 25%

It is no surprise that millennials form the vast majority of the group that spends money on gift cards. But the fact that Gen X and Baby Boomers share more than 25% each is an interesting statistic. These numbers imply that people of all age groups are comfortable with purchasing gift cards.

The process of choosing gifts for loved ones is a mentally tiring one. Tiring because of the pressure associated with finding the right gift. It is much easier when you can hand over a gift card of the recipient’s favorite retailer. This is precisely why gift cards are much in demand.

The convenience that a gift card offers for people of all age groups is another reason for its popularity. If you don’t want to carry a physical gift card, you can house it in your mobile phones, and all you need to do is show your code to redeem your gift card.

Income levels:

There is an almost equitable distribution amongst shoppers of all income levels when it comes to using gift cards. Here are the numbers for you:

  • Middle- 35%
  • Low- 33%
  • High- 32%

If you look at it, there is hardly any difference among the three. The average gift card shopper can be coming from any income stream. While this broadens the target market, the discovery that people of all income levels using gift cards extensively will allow retailers to create offerings for all of them.

The gift card shoppers are more likely to be from suburban areas (50%). 20% of them are from rural areas, and the remaining 30% are from urban areas. It is a matter of surprise that among gift card shoppers, only 3 in 10 people are from urban areas while many of us would have assumed a completely different number. 63% of the gift card shoppers are homeowners.



The education levels of the gift card shoppers also have a bearing on how gift cards are purchased. People with a higher level of education hold a 14% of the gift card market according to the report, while those with a middle level and lower level constitute 64% and 23%, respectively.

If there is one thing that one can infer from the study, it is the fact that gift card shoppers come in various sizes and shapes. When the product you sell is of value to the audience, and you take the help of technology and choose the right gift card software, you will be in a position to attract a huge number of customers who will keep coming back for more.

Sarah Babra

You May Also Like
View Post
  • Gift Card

GIFT CARD SERVICES FOR MERCHANTS

  • Sarah Babra
  • May 13, 2022
View Post
  • Gift Card

Mother’s Day promotions any Small business can use

  • Sarah Babra
  • May 5, 2022
View Post
  • Gift Card

Using Your Social Media Accounts to Sell More Gift Cards

  • Sarah Babra
  • April 30, 2022
View Post
  • Gift Card

Gift Cards Marketing: An Absolute Solution To Win New Customers This Valentine!

  • Sarah Babra
  • January 18, 2022
View Post
  • Gift Card

The role of technology in enhancing eCommerce

  • Mrudul Tarwatkar
  • January 8, 2022
View Post
  • Gift Card

National use your Gift Card Day

  • Sarah Babra
  • January 5, 2022
View Post
  • Gift Card

Self-Use Gift Cards: Impact On Consumer Behaviour

  • Mrudul Tarwatkar
  • December 30, 2021
View Post
  • Gift Card

How to create a successful Gift Card Campaign for Christmas

  • Mrudul Tarwatkar
  • December 8, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories
  • Artificial Intelligence (4)
  • BigCommerce (4)
  • Customer Acquisation (1)
  • Customer Engagement (5)
  • Customer Loyalty (19)
  • Customer Retention (3)
  • Ecommerce (10)
  • Generic (17)
  • Gift Card (38)
  • Machine Learning (2)
  • Marketing (4)
  • Product Updates (2)
  • Uncategorized (2)
Recent Posts
  • 10 Best Point-of-Sale (POS) Systems for 2022
  • GIFT CARD SERVICES FOR MERCHANTS
  • Mother’s Day promotions any Small business can use
  • How to Market your Loyalty Program?
  • Using Your Social Media Accounts to Sell More Gift Cards
99Minds Blog
  • Facebook
  • Twitter
API-based all-in-one Loyalty & Promotion Engine.

Input your search keywords and press Enter.