“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever” – David Baker.
Gift cards have long been recognized as a boon to the eCommerce industry. When it comes to gift card distribution, eCommerce corporations face a lot of challenges. Meanwhile, emailing is critical in this case for maintaining a bond with customers. Sending bulk emails, on the other hand, is a daunting task in itself. It’s also important to understand your target audience when sending gift cards. With all of these issues in mind, 99minds is now introducing the Klaviyo integration to you. This article will look at how 99minds’ newly added integration will help eCommerce entrepreneurs build stronger consumer relationships and increase revenue in the most effective way possible.
Let’s start with a basic understanding of Email marketing & Gift cards. Email marketing is the use of email to advertise a company’s goods and services while also incentivizing customer loyalty. It is a powerful marketing channel for promoting products and services via email. It can also play a key role in your marketing campaign by generating leads, raising brand awareness, building relationships, and keeping customers engaged between purchases.
A Gift Card is a prepaid debit card with a fixed amount of money on it. It can be used for a variety of purposes. The beneficiary will use the Gift Card amount to make a purchase at the eCommerce store. It’s a fantastic way for your client to eCommerce the word about your company to new people.
What is Klaviyo? Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Integration with various platforms, audience segmentation, and performance tracking are all key features. Customers can be segmented based on their past purchases, and personalized email campaigns can be sent to them. The solution’s integration with software allows users to centralize data from several sources.
Advantages of using Klaviyo: Automating is a piece of cake – Emails can be tailored based on various factors, including consumer lifetime value and brand loyalty. Consumers may receive messages based on their behavior, such as making a purchase or engaging in a campaign.
Integrations with well-known brands – Klaviyo has a long list of integrations that won’t let you down, from Shopify and Magento to Facebook Lead Ads and Facebook Custom Audiences. Drag-and-drop builder with a simple visual interface – When designing emails for marketing campaigns and flows, Klaviyo’s drag-and-drop editor is easy to use. Workflows and default templates can also be useful.
How this newly added 99minds’ integration would lead to a buttery smooth consumer experience?
Personalization of emails has been shown to increase transaction rates by six times. Klaviyo was developed to centralize a company’s customer data. It allows you to provide your consumers with
a one-of-a-kind experience by sending marketing emails that do just what you need them to do – increase sales. A gift card is a great way to get the word out about your company to new customers. Your gift card will entice recipients to learn more about your goods and business. To send gift cards effectively to the consumers, we must first identify our target audience. Sending gift cards without understanding our target audience is a waste. And this is where Klaviyo comes to the rescue to troubleshoot the issue of segmentation and personalization.
Klaviyo gives you complete control over the process of emailing gift cards of 99minds, ensuring that the customer has a pleasant experience. About 99minds – 99minds is a comprehensive approach to engagement, acquisition, and retention. Customers can create coupons, gift cards, discounts, tips, rewards programs, and location-based promotions using the 99minds app. To have an omnichannel customer experience, customers can create campaigns for customized offers at 99 minds. Klaviyo & 99minds collaborate to improve communications and customer experience.
Referrals, Rewards, and Recommendations emails are sent to clients by 99minds. To send Credit messages to your customers, use Klaviyo models to ensure that the tone and voice of the Loyalty message you send is consistent with your brand.