The challenge for the brands is making sure consumers know the perks they’ll receive by signing up for a rewards program and booking. Increase cross-selling & upselling of packages. The company wanted to score its current customer base using previous Needs/Attitudes/Behaviors (NAB) segmentation analysis.
The brand launched a loyalty and promotion program with 99Minds in April 2018 initially rewarding account creations, referrals, visits, and booking transactions. They used 99minds to create a VIP tier-based program using customer segmentation based on spending value and frequency. Tier-based rewards including upgrades for premium members like flight seats, hotel rooms and, car models, etc. Upsell by offering free nights for an extended stay. Cross-sell by Product bundling like Flight+Hotel offering a discount to book together. Xeni app utilizes its customer session & existing CRM data converted into usable attributes for promotions. Presently they can effectively communicate offers and discounts to their customers in real-time and trigger coupons to be sent directly to customers.
Aligning their messages, target segments, and products resulted in a 25% lift in cross-selling & upselling additional travel to contemporary customers. Since it is an online travel platform, many new members are brought in via the refer-a-friend program.
15+ years data of 1.5 M existing customers with $3 billion transactions.36 Products Sub-Categories based on countries & respective currency.Complex logic & calculation based on the currency exchange rate.Dynamic rules to track based on the exchange rate to decide Upgrade & Downgrade in the category as per transaction rules.
The bank launched a loyalty and promotion program with 99Minds in Jan 2019 originally rewarding account creations, referrals, visits, and remittances transactions. They used 99minds to create a VIP tier-based program using customer segmentation based on remittances transactions in a time period. Tier-based rewards including higher exchange rates for premium members and waiving remittance fees.
Since it is an online remittance platform, many new members are brought in via the refer-a-friend program. The bank sees an average of 6000 referred visitors per month and their loyalty program generates a 3X increase in remittance transactions.