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  1. National use your Gift Card Day

    National use your Gift Card Day

    The third Saturday of January is dedicated to a special enabler of ecommerce throughout the world- the ubiquitous gift cards. 15th January this year is the National Use Your Gift Card Day, and the whole objective of a day dedicated to gift cards is to encourage more of its use since $3.5 billion of gift

  2. Self-Use Gift Cards: Impact On Consumer Behaviour

    Self-Use Gift Cards: Impact On Consumer Behaviour

    Despite the world's erratic economic position, Gift Cards remain a staple of gift-giving worldwide, joined by the emergence of new trends such as the boom in self-use. Now that several world regions are resuming their transition from crisis management to recovery and economic revitalization, new consumer behaviors are emerging: shifting purchasing patterns, shifting preferences, digital

  3. How to create a successful Gift Card Campaign for Christmas

    How to create a successful Gift Card Campaign for Christmas

    What do you usually offer during the holidays as a retailer? Aren't they gift cards? Starbucks, Amazon, and Walmart, for example, could never pass up the opportunity to sell thousands (if not millions) of Gift Cards during the holidays. So, if you've decided to launch a gift card campaign for the next holiday season and

  4. How to Sell More with Gift Cards

    How to Sell More with Gift Cards

    You've chosen your site, hired your team, and set prices for your services and products—now it's time to open for business. The holiday season is rapidly approaching, and do you understand what it entails? It's the ideal time of year to get your business ready for a new revenue stream by selling gift cards both.

  5. Last Minute Christmas Marketing Checklist For Ecommerce

    Last Minute Christmas Marketing Checklist For Ecommerce

    Once again, it's that time of year. The holiday season of Christmas is quickly approaching. Christmas is a fantastic time for your eCommerce firm to capitalise on the holiday season's sales potential. Any eCommerce business owner, though, understands that the holidays aren't just about shopping. Store proprietors are also highly busy. If you're in a.

  6. Christmas Marketing Ideas to Boost your Sales This Year

    Christmas Marketing Ideas to Boost your Sales This Year

    It's starting to feel like Christmas... That means you should start planning your Christmas marketing initiatives now. Black Friday and Cyber Monday are the official start of the holiday season. Now, how are you going to engage your audience in the month building up to the December holidays? Christmas is without a doubt the most

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