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  1. Gift Cards Marketing: An Absolute Solution To Win New Customers This Valentine!

    Gift Cards Marketing: An Absolute Solution To Win New Customers This Valentine!

    February 14 is one of the most beautiful days of the year. It is a day that is outrightly dedicated to love. Is there a better time to gift something to your lover or to someone you love! If you are a retail business, gift cards are your best friend for this special occasion. By

  2. The role of technology in enhancing eCommerce

    The role of technology in enhancing eCommerce

    Without a doubt, technology is the backbone of eCommerce. From helping customers find their products easily to optimizing delivery and payments, there is technology everywhere. It is not possible to think of a single interaction touchpoint where technology doesn’t feature for the seamless operation of the eCommerce site. In this article, we will look at

  3. National use your Gift Card Day

    National use your Gift Card Day

    The third Saturday of January is dedicated to a special enabler of ecommerce throughout the world- the ubiquitous gift cards. 15th January this year is the National Use Your Gift Card Day, and the whole objective of a day dedicated to gift cards is to encourage more of its use since $3.5 billion of gift

  4. Self-Use Gift Cards: Impact On Consumer Behaviour

    Self-Use Gift Cards: Impact On Consumer Behaviour

    Despite the world's erratic economic position, Gift Cards remain a staple of gift-giving worldwide, joined by the emergence of new trends such as the boom in self-use. Now that several world regions are resuming their transition from crisis management to recovery and economic revitalization, new consumer behaviors are emerging: shifting purchasing patterns, shifting preferences, digital

  5. How to create a successful Gift Card Campaign for Christmas

    How to create a successful Gift Card Campaign for Christmas

    What do you usually offer during the holidays as a retailer? Aren't they gift cards? Starbucks, Amazon, and Walmart, for example, could never pass up the opportunity to sell thousands (if not millions) of Gift Cards during the holidays. So, if you've decided to launch a gift card campaign for the next holiday season and

  6. How to Sell More with Gift Cards

    How to Sell More with Gift Cards

    You've chosen your site, hired your team, and set prices for your services and products—now it's time to open for business. The holiday season is rapidly approaching, and do you understand what it entails? It's the ideal time of year to get your business ready for a new revenue stream by selling gift cards both.

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