Mrudul
Retailers love giving gift cards to their customers, and rightly so. From increasing the average order value to improving brand awareness, it does a lot. In this article, we look at e-gift cards vs. physical gift cards, their differences, benefits, and so on. Sustainable gifting choices have become one of the key ingredients in gifting, of late. Such eco-friendly gift card solutions push for the usage of organic materials and those that are ethically sourced.
The future of gift card technology looks bright since digital gift card adoption is anticipated to reach USD 1.2 trillion by 2032. There are two types of gift cards– physical and digital. Both have their own benefits and features. Physical and digital gift cards can be used online and at the store as well. Physical gift cards are usually made out of plastic while digital ones don’t have a form. It is usually sent as an email and the encrypted code is used to make purchases.
Let’s look at the main differences between physical and digital gift cards while comparing them with its unique features and benefits.
When a customer is looking for a particular gift card, they must go to the retailer directly. Imagine taking the metro, walking a few hundred meters, and getting into the store to get a gift card. With digital gift cards, you can complete the purchase with the click of a few buttons. If the store doesn’t have the gift card in stock, you are in for one more similar journey.
Digital gift cards have a clear advantage when it comes to the convenience of purchasing. You can purchase the gift cards from any store, sitting within the comforts of your home.
It is impossible to purchase physical gift cards at a store in a different state or country. No one will make the effort to do so, and it is only futile. On the other hand, digital gift cards are usually sent to the recipient’s email, or it might be in the form of an SMS. If you are gifting to someone who doesn’t live nearby, physical gift cards are a hassle to get your hands on.
The only delivery issue we can think of when it comes to digital gift cards is that the email with it can be stopped by the email security filters, making it easy to miss, not that a phone call or a message will not solve it. Also, do remember that digital gift cards promise instant delivery. Physical gift cards will take a few days to reach the recipient’s address.
In terms of the gift-giving experience, physical gift cards rank above. Why? Because it feels like an actual experience when you hand over the physical card. On the other hand, a digital gift card is usually sent as an email or an SMS, and it does feel impersonal. You will find that the recipient is excited to get their hands on something, while it is the exact opposite when getting a digital gift card.
With creative packaging, the recipient will be able to go through the exact process of gift receiving, and you can also derive the same pleasure you get when a loved one opens the gift you give. Physical gift cards do feel like a genuine gift, while the same cannot be said about digital gift cards, even though the outcome in terms of the value in it is the same.
Mere mortals like us tend to forget the special days of our loved ones. This is where buying and sending physical gift cards is almost impossible, certainly not on D-day. Digital cards can be literally given at the last minute.
More than 33% of last-minute shoppers choose where they buy from based on how fast they can get it. This is one more area where digital gift cards score much higher. This statistic is a telling statement about the convenience that digital cards offer to customers. You can not only buy it at the last minute but it can also be given to the recipient as soon as the purchase is made. Security:
Physical gift cards don’t really have huge security issues, except for the fact that they can be stolen and used by thieves. Digital gift cards, on the other hand, are vulnerable to fraud. Since personal information is given to obtain digital gift cards, identity theft is an issue. Your payment information can be up for grabs as well, using which they will use or resell them. By implementing account security protocols, following best practices, and using secure gift card software like 99minds, gift card fraud can be less of an issue.
The problem with a physical gift card is that it can be easily misplaced. The wonderful thing about digital gift cards is that it is secure in your email or SMS inbox. Unless someone steals your smartphone or gains access to your laptop, you don’t have to worry about losing the amount in the gift card.
Digital gift cards offer extensive customization and design options which lets buyers personalize to their liking. From using pre-made gift card design templates to adding logos, personalized messages, and images, a lot can be done. Custom designs are not possible for physical gift cards since they are made in bulk. For individuals or businesses looking to buy gift cards, the digital ones offer great flexibility and room for creativity.
Reducing plastic waste with e-gift cards or digital cards is entirely possible. There is no way the same can be said about physical gift cards. Not only is it not sustainable, it increases the carbon footprint as it needs to be transported to the recipient’s address as well. While physical gift cards aren’t extremely harmful to the environment, why continue using them when there is a better alternative? As mentioned earlier, the biggest advantage of physical gift cards is that they give a genuine feeling of getting a gift. If one were to take environmental considerations for gift cards, digital gift cards benefits reign supreme.
Green gifting trends are on the rise. According to a SustainBrands survey, 58% of consumers are gravitating toward brands that champion or support sustainability. Digital gift cards are certainly sustainable, easy to use, convenient for both customer and brand and offer instant delivery. Recycling plastic gift cards is a possibility to ensure that they are used for a long time, but most consumers tend to throw them off after the first usage.
At least 10 billion plastic gift cards are produced annually, according to the International Card Manufacturers Association. Digital gift cards can drastically reduce this number and result in sustainable gift card options. This is why you should offer electronic gift cards for eco-conscious consumers.
Digital gift cards and the environment go hand-in-hand since they reduce plastic gift cards’ ecological footprint. You can be a better store by following gift card sustainability practices and making more digital gift cards than physical ones.
If you are looking to add gift cards to your current structure, the team at 99minds will be thrilled to help you. Get in touch with us to understand how we can help with physical and digital gift card programs.