Mrudul
If you don’t offer gift cards to your eCommerce store’s customers, you are in the wrong. Ask any experienced business owner and they will be singing paeans about the effectiveness of gift cards to their bottom line. 33% of people spend more on gift cards than any other gifts. You can safely invest in physical and online gift cards for your brand since we know now that customers prefer using them as gifts.
Yes, one of the easiest ways to make sure that everyone knows about the presence of gift cards in your business is to make it brazenly visible in customer touchpoints. Apart from creating a special landing page for it, make sure that your customers are informed about it everywhere else too. Email marketing, in-app messages, kiosks, home page, etc., are places where you must advertise them.
If you could slip in a line or two about your gift cards in customer communications, that is brilliant. Don’t be shy about it. Do remember that you are offering something of value to them. There is no need for you to be coy about it.
List down the number of marketing channels that you currently use. The next step is to incorporate them into your marketing efforts. You can leverage your social media handles and create giveaways. Giveaways can drive engagement by more than 70%. Facebook, Instagram, and Snapchat are where you will find most of your audience lurking, especially if you cater to the B2C segment. Plan ahead to promote gift cards on social media the right way. Create a content calendar where you make it a point to mention gift cards in the communications, to increase awareness.
Email marketing campaigns are also a sure-shot way to up the sales of your gift cards. In fact, emails can be used to nurture customers and increase their understanding of how gift cards can benefit them. You must remember that the campaigns for each marketing channel should be in line with the best practices that must be followed. Make sure the content is relevant, engaging, and personalized to the end user.
No matter which channels you use, remember that the final experience should be seamless.
Your gift cards can be an incredible marketing asset. It works like magic, especially if you offer physical gift cards. How? By creating gift card designs that stand out. The gift cards should be personalized and create an impression at first glance.
Here are a few ways you can create interesting designs
The gift card strategy that works perfectly well for your closest competitor might turn out to be a damp squib for you. To get the best out of gift cards, you need to keep experimenting with different strategies.
Gift cards, by themselves, are an attractive proposition for customers. But you need to up the ante by making it irresistible for them. You can sell more gift cards and increase customer engagement by giving them the right offers.
Here are a few ways to make gift cards more special than it already is:
It is imperative that you measure the success of your gift card campaign so that you know if there is an improvement or not.
Ensure that you keep measuring the numbers and benchmark them against the previous year’s campaign.
Gift cards are game-changers for retailers. eCommerce and brick-and-mortar retailers who get their gift card strategy right will see a lot of ROI from it. Give your audience a gift card with fantastic offers and a design experience that makes them proud and excited to have it for themselves or give it away as gifts to loved ones.
If you are looking to arm your store with gift cards, the 99minds team would be thrilled to help you with us. Get in touch with us and we will walk you through how you can set up gift cards for your business. Embrace gift cards to increase customer loyalty and most importantly, your bottom line.