Mrudul
Your mother’s love can be seen in everything she does, from saying “it looks nice on you” even after wearing the ugliest clothes. From appreciating you for the small things to scolding you for little mistakes.
Mother’s day is just a few days away. It’s a wonderful day for people to express love for their mother and your business can be the medium to help them in doing so. Here are a few customer-friendly mother’s day promotion ideas for small businesses:
Offer a free gift-wrapping service in your store. Otherwise, the customer will buy a gift from you and then have to go to find a different retailer to wrap it. If you put in this little effort it would be a big relief for last-minute buyers.
Customers would have three advantages as a result of this: they would save time, money, and be well prepared to surprise their mothers. Your consumers will appreciate the thought, and your bottom line will benefit from the extra revenue.
Invite customers to bring their mothers to your store for natural family pictures. If you have a budget you can hire a professional photographer. But there are many cost-effective solutions, such as hiring a skilled student from a nearby art school, or getting an instant camera and giving out free photographs. If your gifts are digital, it’s a great opportunity to capture your customers’ contact details like emails and phone numbers. Also, you can approach them for joining your rewards program.
Your business has nothing to do with mothers and women? Don’t worry; find more mom-friendly local businesses around you, such as flower shops, handbag dealers, and beauty salons. Then try contacting them and asking if they’d like to collaborate for Mother’s Day; if they say yes, you can market your business with gift cards and gain a fresh set of consumers.
Mother’s Day is an amazing way to help moms in your area or town who are in need. You can contribute a part of your profits to a local domestic abuse shelter or similar family NGOs that helps local mothers. You can inspire your customers to buy from you by reminding them that the money would go to charity.
Whether you pick just one of these promotions or run all four at a time, remember that Mother’s Day is a significant day for small businesses. Run suitable promotions to guarantee that part of that money is spent at your business.