With more than 200 million subscribers, Prime, Amazon’s loyalty program, is the world’s biggest. It is successful because of the exclusive benefits that it offers. From personalized recommendations to expedited shipping, the perks are aplenty. Prime members spend 4x as much as other Amazon customers. That’s how powerful loyalty programs are. It is the perfect example of a win-win for both parties.
In this article, we look at the ROI of customer loyalty initiatives and it gives you an understanding of why you must invest in a program too.
Implementing a successful loyalty strategy requires guts, gumption, and the right loyalty program software. Let’s look at some of the interesting stats on Shopify store customer loyalty.
Boosting sales with loyalty programs isn’t its prime objective. There are more goals that Shopify stores want to achieve when they set up a loyalty program. Let’s look at the ROI you can expect after effective loyalty program implementation for Shopify stores.
When faced with the consequence of getting more loyalty points, the average customer is going to spend more to get them. Do remember that customers will be willing to spend more only when your program offers killer benefits. It is that simple, customers would love to get their hands on perks and incentives that they might not have usually expected when they decided to shop from your store. This is where a loyalty program and its cool perks can persuade the customer to make the purchase.
An existing customer is 5x as valuable as a new customer. Why? Because they are more likely to be easier to upsell and cross-sell to. They would be the ones unhesitant about picking up the phone and saying, “Hey Edward, this brand makes sustainable shoes. I’m sure you will love it.” The best part about this is that they will do this without even expecting anything. With a rewards program, you are increasing the chances and frequency of them sharing it more. Customer retention on Shopify is possible when you have the right retention strategy in the form of an attractive loyalty program.
Building relationships with customers needs a lot of trust and a considerable amount of time. For a customer to believe in your brand, they must feel engaged with it. The more they interact with your brand, the easier it gets to forge a deeper relationship. Every customer service interaction, email conversation, app push notification, messaging style, and more can have an impact on the customer-brand relationship. A highly engaged loyalty program can easily provide the much-needed connection between both parties. When you deepen relationships, increasing customer lifetime value becomes less of an issue.
One of the main benefits of loyalty programs on Shopify is that they make customers engage with your brand without a lot of effort. For example, gamification elements in a loyalty program can result in customers getting hooked on it. When customers know that they are eligible for certain benefits, they will be more enthused to participate in your campaigns. This not only increases engagement, but it results in customers feeling closer to the brand.
One of the best things about personalization in loyalty programs is that you engage with them at multiple intervals with incentives or messaging that resonates with them. This increases the quality of conversations you get to have with them since they will engage back because of the customization. Even without taking personalization into account, the engagement with your customers is still being welcomed by them as they stand to gain more.
The best part about working with loyalty program software is that you get access to a dashboard using which you can create reports to understand and analyze the results of the campaign. These reports are filled with data that can be converted into insights that can be used to make crucial decisions.
For example, you will get to understand that your loyalty program customers aren’t really looking for discounts while they might enjoy a perk like exclusive access to the latest product. After knowing this insight, you can stop discounted rates and come up with other benefits that will keep them obsessed.
Loyalty program automation for Shopify stores is possible when you work with software like the one offered by 99minds. Imagine if you had to hire someone with the title “Loyalty Program Delivery Manager” who is tasked with manually issuing rewards for loyalty and referrals. That would make loyalty programs too difficult a task for most Shopify stores to implement. A loyalty program software would automatically issue discounts or rewards without any prompt since all of this is pre-decided. You don’t have to create a loyalty program tool from scratch, especially when there are fully functional ones with attractive features.
Building trust is no easy task and it requires an emotional connection with your customers. Below are some of the factors that can increase trust and belief in your brand.
The best part about working with a loyalty program software like 99minds is that you can sit back and relax once you set the terms and conditions for getting rewards. The rest of the part is done automatically by the tool without any external help.
Let’s look at how you can increase Shopify loyalty program case studies with 99minds
Measuring success in loyalty programs is not only about the reduction in churn ratio or the new customers you got from these campaigns, there is much more to it. You will gain a lot of goodwill through the campaigns too, and that is an intangible benefit that is invaluable. You can ensure customer loyalty from the first instance by providing unmatched customer experience at every single point. This is what you must aim for. Once you have this in place, getting your loyalty program ROI metrics and creating an array of rewards program success stories will only become easier.
For those who are yet to get started with it, here is one of the best Shopify loyalty app recommendations, 99minds should be your go-to tool. Get in touch with us and we will show you how we can be of help.
