Written by: Mrudul

Why are Gift Cards important for eCommerce Marketplaces?

It is undeniable that online sales are increasing, and the old brick-and-mortar approach hurts retailers who haven't gone online. On the other hand, several internet-born retailers have grown into online behemoths without ever setting foot in a physical store. These stores, such as Amazon, eBay, and Rakuten, have also evolved into online marketplaces, bringing consumers

It is undeniable that online sales are increasing, and the old brick-and-mortar approach hurts retailers who haven’t gone online. On the other hand, several internet-born retailers have grown into online behemoths without ever setting foot in a physical store. These stores, such as Amazon, eBay, and Rakuten, have also evolved into online marketplaces, bringing consumers and sellers together in a virtual setting.

Gift cards are a one-of-a-kind present for any occasion, not just the holidays. Gift cards are often given and loved by individuals of all ages, from millennials to adults.

Choosing the appropriate gifts for family and friends can be difficult from a customer’s viewpoint, especially with so many options accessible these days. For a last-minute gift, a Gift Card appears to be the best option. In a study of 2000 US consumers conducted by Gift Card Granny in 2020, approximately 87%of respondents said they had purchased a Digital Gift Card. This demonstrates how popular Gift Cards are with customers.

What is a Gift Card, exactly?

A Gift Card is a prepaid card that is frequently used as a marketing tool by eCommerce businesses. Customers usually buy these to give as gifts to others, and the recipient can use the GiftCard to make a purchase at the eCommerce store.

What are the advantages of Gift Cards in the eCommerce industry?

When it comes to building or expanding an internet business, visibility is critical. Then there’s consumer retention. You’ve probably heard that acquiring a new customer takes four times as much effort as keeping an existing one. Gift cards can help you gain consumer loyalty as well as increased awareness. A gift card holder is almost sure to return to your store at least once. This is your only chance to make a good first impression. The person will return to check out your stuff till he or she has taken advantage of the perks. This way, you’re more likely to get more than one chance to make a lasting impression.

Allowing your regular customers extra perks over these gift cards can help you acquire their trust and urge them to gift more, which will help you achieve more attention.

What is the role of Gift Cards in marketing?

You’re almost certainly squandering a lot of cash on marketing your online business. Why not take advantage of the potential of Gift Cards to attract clients and convert them to sales? Especially now that Gift Cards have proven to be a customer favorite.

Unlike the prevalent notion that Gift Cards only generate efficient sales during the holiday season, Gift Cards can be used as a marketing strategy throughout the year. Gift cards were the most popular gift in 2020. The patterns clearly show how powerful Gift Cards are as a marketing tool.

Gift cards could be the ideal gift for your clients. However, people’s desire to offer thoughtful gifts may stifle sales of your gift cards, but a solution isn’t far off. A little personalization on your marketplace’s Gift Cards would go a long way toward increasing conversions.

Personalized Gift Cards offer a double benefit. On the one hand, they allow recipients to choose what they want as a gift, while on the other side, they don’t appear generic. This is where retailer-specific Gift Cards come into play. Gift Cards with a certain level of personalization increase the gifting feeling associated with them, resulting in more customers opting for one.

How may gift cards be used to increase sales in an eCommerce store?

  • Assists online businesses in generating more revenue.
Gift cards increase sales by doubling the amount of money spent. The first is when the gift card is purchased, and the second is when the recipient makes a transaction. People who have gift cards wind up buying more than the value of the card if your website makes a good first impression.
  • Assists in increasing website traffic.
When combined with the correct marketing approach, gift cards can bring far more visitors than any other source. With gift cards growing more popular, all you have to do is make a few extra steps to get the word out that you’re offering them. You’ll notice an increase in traffic within a short period of time. Your online marketplace will be visited by both the buyer and the recipient of the Gift Card.

To get the word out about Gift Cards on your eCommerce business, use social media channels like Facebook, Twitter, and Instagram, as well as email marketing and targeted advertising. Above all, make sure your website and consumer experience strike the correct chords.

  • They make new clients a priority.
Gift cards might help your company reach out to consumers who might not have visited your store otherwise. Customers who already know and love your company will buy Gift Cards for their friends, thereby expanding your customer base.

When requested to donate to a local fundraising event, you can send Gift Cards as well. When you give a Gift Card instead of a product or service, you allow the receiver to use their prize and maybe spend more money. Giving gift cards to fundraisers increases brand awareness and establishes a reputation as a community-minded business owner.

  • They provide customization.
Almost all eCommerce marketplaces are now providing Gift Cards to their clients. What can you do to avoid becoming simply another one? You need to go above and above for your customers.

Personalization may be able to help you. Whether it’s for an upcoming Holiday Season or a Hot Sale Season, Gift cards should be used to give a unique experience. There are numerous choices available, ranging from allowing your clients to leave personal messages to allowing them to upload photos.

The Benefits Of Gift Cards In An Ecommerce Business Whatever the case may be, Gift Card continues to be popular and influential among users. As a result, this gifting trend causes frequent adjustments in eCommerce businesses. Companies can do the following with a possible gift card marketing strategy:

  • Increase sales. Unlike coupons or discounts, gift cards keep customers returning to redeem the full value of the card without lowering the selling price of the brand’s products. Because most gift cards are used for multiple purchases, e-commerce sites have the opportunity to upsell additional items.
  • Boost holiday sales. Increase your sales by providing stunning gift cards to customers looking for a last-minute gift.
  • Boost your brand’s visibility. Gift cards can be sold and used anywhere, from a physical store to a website, broadening the potential reach. A physical gift card with your company’s logo etched on it provides free brand exposure every time it’s used.
  • Increase customer retention. Gift cards can be used as part of a brand’s loyalty program to encourage customers to return and make multiple purchases.

Taking Gift Cards to the Next Level!

99minds is always here to help you manage your Gift Card program and make it function effectively. 99minds is a Cost-Effective marketing platform that allows a marketing team to develop customized promotions and create an omnichannel consumer experience.

Don’t be afraid to start a Gift Card program for your eCommerce company to get the most out of this extra tactic for increasing sales during the Holiday Season. Save time and money by opting for a Gift Card system.