Bestop increased Conversion Rate by 15% with a Gift Card Promo on Facebook featuring Heather Storm Off-Road Series.

OVERVIEW

Bestop.com is a premier provider of high-quality off-road accessories for trucks, Jeeps, and Broncos. Specializing in soft tops, bumpers, and other rugged gear, Bestop has a loyal customer base within the off-road and automotive community. As part of their marketing strategy, Bestop partnered with Heather Storm, a well-known TV personality and off-road enthusiast, to create the Heather Storm Off-Road Series—a collaboration aimed at engaging automotive enthusiasts and driving brand awareness.

CHALLENGE

Bestop wanted to:

• Acquire new customers by leveraging Heather Storm’s large, engaged audience.
• Increase Average Order Value (AOV) by promoting their higher-ticket off-road accessories.
• Encourage repeat purchases among existing customers by offering gift cards as an incentive.
• Reward their loyal customer base with exclusive opportunities to win significant prizes.

Promotional Campaign:

As a part of the Heather Storm Off-Road Series, Bestop launched a series of giveaways on Facebook, offering gift cards ranging from $200 to $500. The campaign highlighted that this was the final giveaway in the series, creating urgency and excitement.

• Promotion 1:

  • Post:

    “Win a $500 gift card to Bestop! This is my FINAL GIVEAWAY with Bestop for the Heather Storm Off-Road series, so don't miss the chance to win. ENTER HERE:

    

• Promotion 2:

  • Post:

    “Today is the last day to enter to win a $500 gift card for all types of off-road accessories from Bestop, for your truck, Jeep or Bronco. Don’t miss the opportunity!”

    

• Promotion 3:

  • Post:

    “It's the last day to enter to win a $200 Gift Card to Bestop.com. Don’t miss out!”

    

• Campaign Mechanism:

  • Users were directed to the Heather Storm Off-Road Series landing page on Bestop’s website, where they could enter the giveaway by providing their contact details.
  • The social media posts were designed to drive traffic to the website and boost both engagement and sales through targeted messaging to Heather Storm’s fanbase of automotive enthusiasts.

RESULT

1. Customer Acquisition

   • Increased Website Traffic and New Leads

     • The campaign resulted in a 30% increase in website traffic to the giveaway landing page...

     • Bestop captured new customer leads through the giveaway entry form...

   • Broader Reach via Heather Storm’s Audience

     • Leveraging Heather Storm’s popularity among off-road enthusiasts increased brand awareness...

2. Growth in Average Order Value (AOV)

   • Higher Spend on Gift Card Redemptions

     • Customers who won gift cards typically spent more than their value...

   • Promoted Higher-Ticket Items

     • Bestop encouraged customers to consider higher-value products...