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Jaxen Grey, a fashion and lifestyle brand, operates both online and in-store, providing a range of high-quality apparel, accessories, and home goods. With a commitment to community engagement and customer loyalty, Jaxen Grey regularly runs creative promotions to increase foot traffic to their stores and boost online sales.
Jaxen Grey recently opened a new location at Woodbury Lakes and wanted to drive awareness of the new store while also engaging their existing online community. They needed a way to:
Increase foot traffic to their new store.
Boost social media engagement by leveraging their online audience.
Increase Average Order Value (AOV) and repeat purchases through targeted promotions and giveaways.
Reward their loyal customers and incentivize new customers to engage with the brand.
To celebrate their new store opening at Woodbury Lakes, Jaxen Grey launched a social media promotion on Instagram and Facebook:
Post: “We are OPEN at Woodbury Lakes! Tag two friends who live on the east side who need to shop at JG in the comment section for your chance to win one of two $250 gift cards! Drawing ends 9/1.”
To leverage the Valentine’s Day holiday, Jaxen Grey ran a themed giveaway that played on the excitement and generosity of the season:
Solstice implemented promotional gift card campaigns where customers would receive a reward for spending a certain amount within a predetermined timeframe. For example:
Post: “In honor of Valentine’s Day we’ve decided to do a $150 gift card giveaway! To enter, tag 3 friends in the comments and follow us. The winner will be announced Friday, February 9th! #LetYourStoryUnfold”
Customers who won the $250 and $150 gift cards often spent more than the value of the card when redeeming it. The giveaways led to an 8% increase in AOV, as winners added additional items to their carts, leveraging the gift card as part of their overall purchase.
Both in-store and online, Jaxen Grey used the excitement of the promotions to suggest complementary products, further driving up AOV.
The promotions encouraged participants to return to the store and make additional purchases. Customers who visited the Woodbury Lakes store after the grand opening promotion often became repeat shoppers, contributing to a 12% increase in repeat purchases.
By rewarding loyal customers through engaging promotions, Jaxen Grey deepened relationships with their existing customer base. The Valentine’s Day campaign also helped retain customers by creating a fun, engaging, and rewarding experience.
These promotions allowed Jaxen Grey to reward their most loyal customers with gift cards, encouraging them to stay connected to the brand.
By inviting participants to tag friends, Jaxen Grey strengthened their community and encouraged organic growth, fostering a sense of fun and excitement around the brand.
Jaxen Grey’s social media promotions surrounding their new Woodbury Lakes store opening and Valentine’s Day giveaway successfully drove engagement, increased foot traffic, boosted AOV, and encouraged repeat purchases. The campaigns rewarded their loyal customers while expanding their social media presence, creating a stronger connection with their audience. Through these efforts, Jaxen Grey grew their community and strengthened brand loyalty in a fun and rewarding way.