It is that time of the year when there is an expectant smile in everyone’s eyes. There is a glimmer of hope because everyone believes that the holidays will usher in prosperity and happiness.
Retailers love giving gift cards to their customers, and rightly so. From increasing the average order value to improving brand awareness, it does a lot.
A successful gift card program can be a useful sales channel and more.
In this article, we will discuss the differences between digital and physical gift cards, as well as compare their pros and cons.
Selling gift cards is an excellent way to tap into your existing customer base and reach new audiences.
The first Gift card appeared about 20 years ago, and since then the gift card industry has been developing dramatically. But do you know that Gift Certificates gave rise to Gift Cards. The problem with certificates was that issuing and redeeming them required a lengthy process, and frauds were more common. So Gift cards came
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