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Mrudul
The way marketers build and operate online campaigns has evolved thanks to marketing technologies. Many digital marketing activities would be a gamble if they didn’t have data and analytics for study and measurement. There are numerous tools available for current campaigns that provide specialty alternatives or unique features that can make practically any marketing campaign possible and totally trackable.
Many firms had quick digital transformations as a result of the pandemic, which expedited the adoption of digital technology by an average of seven years. That’s an incredible amount of change in just a few months. As firms dealt with fast-evolving consumer behaviors and an influx of customer communication, functionality that was previously regarded as a “nice-to-have” swiftly became a “must-have.”
Your martech stack refers to how you’ve arranged or stacked your marketing technology tools. Instead of embracing a new marketing tool every few months, you should have a systematic approach to your technology usage, regardless of how exciting or inventive each new app you hear about. Each platform or software should complement or support the others so that everyone in marketing, as well as sales, finance, and other departments, is on the same page at all times.
Having a well-thought-out stack allows you to reap the benefits of each piece of technology and helps to streamline interactions within your company. This will help you stay on track and focused on your objectives.
The best approach to ensure that your campaigns are being adequately tracked to show campaign progress or issues is to use effective marketing technology tools and data.
Marketing attribution tools, for example, 99minds, can provide marketers with a wealth of information about their customers. Using measurements and attribution, marketers can get clear answers on critical metrics they want to analyze, such as conversion rate, clicks, and return on investment. According to a survey conducted by Convince & Convert, appropriate attribution in marketing can result in up to a 30% improvement in campaign efficiency.
While Martech solutions like 99minds empower marketers to track accomplishments and opportunities, many marketers struggle to ensure that they effectively utilize all technologies to maximize value and drive ROI.
Gift Cards, Loyalty & Referral Program infrastructure for the internet Companies of all sizes—from startups to Fortune 500s—use 99Minds’ Platforms and APIs to process gift cards payments while enhancing direct-to-consumer marketing, sending referrals, and managing loyalty programs online. A fully integrated suite of Omnichannel marketing for branded gift card processing and loyalty programming. We bring together everything required to build a loyalty program and marketing apps like CRMs, Omni-channel Marketing platforms to support Email, Push Messages, and SMS/Text. 99Minds empowers gift card payments for online and in-person retailers, subscription businesses, software platforms and marketplaces, and everything in between. We also help companies beat fraud, issue digital and physical gift cards, manage marketing spend, and much more.
Marketing teams must make sure that their digital marketing initiatives are getting the most bang for their buck. To accomplish so, team members from various job functions must be taught how to decipher exactly what they need from their tools and find innovative ways to use them. This understanding will also help marketing teams better recognize where gaps in capabilities exist when selecting new technology.