Written by: Mrudul

Essential Marketing Tools for 2021

There are a gazillion marketing tools available in the market. Choosing the ones you need will make you drown in an overload of information if you do not know where to look for them. With this article, we are trying to make it easy for you. We want to help you with some of the

There are a gazillion marketing tools available in the market.

Choosing the ones you need will make you drown in an overload of information if you do not know where to look for them. With this article, we are trying to make it easy for you.

We want to help you with some of the most essential marketing software tools for 2021 to help your business.

    1. Audiense:

      If you want to look at what is trending in your industry to create content that will bring you closer to your target audience, Audiense is the tool you should choose. It will help companies to identify and segment their social media audiences. Thanks to this, it becomes easy to run ad campaigns that are highly targeted and get a deeper understanding of your personas. Just with the help of social listening, you will be able to dig into demographics, buying behavior, attitudes, lifestyle, etc. While the tool focuses mainly on Twitter, it is an excellent way for brands to understand more about their target audience.

    2. Lemlist:

      The objective of this email marketing is focused on deliverability. It tells you the best time to send your messages to have a high open and click rate. Lemist provides incredible tips on warming up your list. It even provides you with personalization tools that make your outreach campaign a great success which will help you get responses to your cold emails.

    3. Ahrefs:

      There is no tool as powerful as Ahrefs when it comes to brainstorming keyword ideas. It lets you check the top organic keywords of your competitors, can give you an estimate of how much traffic your competitor receives for any search term. It will tell you their best-performing content in terms of shares, comments, follows likes, etc. Ahrefs will even give you the sources of backlinks.

    4. Unbounce:

      For those who are looking for an excellent conversion optimization tool, Unbounce is an amazing tool for testing your landing pages. Thanks to its in-built A/B testing and variant analytics which will tell you if all the elements are working, it is a great way to identify the effectiveness of your landing pages. Even if you are not a great designer, fret not; it has more than 100+ landing page templates so that you can start any campaign with ease. You can experiment with the messaging, design, and forms to see what will convert more visitors.

    5. Clearbit:

      For businesses, without data, a lot of functioning would not be possible. Clearbit uses more than 250+ public and private data sources, giving you an incredible snapshot of your leads so that your outreach campaigns can be successful. It will provide you with a bunch of details starting from the company, role, size, deals stuck, funding, leaders, etc. Since the platform keeps refreshing every 30 days, you can save some serious time by using Clearbit. Some of the sources that Clearbit uses are company websites, legal filings, crowdsourcing, social media presence, etc. It shows details of more than 55+ company attributes and 40+ person attributes.

    6. OptiMonk:

      Do you want to grab the attention of users who come into your platform by sending them personalized pop-ups? The objective is to capture information about the lead and exit intent messages. It sends them in such a way that it is based on the visitor’s behavior so that they are not disturbed. It even encourages you to segment your visitors to send different messages based on which stage of the buying journey they are in. It has a tonne of templates that makes creating pop-ups of your choice easy.

    7. Visme:

      This is an interesting tool for creating presentations and data visualizations. Visme is a brilliant tool to help with the visual side of it for anyone who is regularly publishing content on social media platforms. Apart from the ability to create graphics, it will even pull data from external sources to create presentations in an instant. With Visme, you can create presentations, infographics, printables, documents, social media graphics, graphs, videos, flyers, reports, charts, maps, banners, charts, GIFs, YouTube thumbnails, etc.

    8. Trello:

      If you want to stay organized and on top of your digital marketing projects, it is imperative that you use an organizing tool like Trello. Before Trello, emails were the best way to collaborate with your team. You can set up a board and share all your documents and thoughts there. It is a Kanban-style list-making application that helps you manage everything from big projects to small tasks.

    9. Sprout Social:

      It is a social media marketing software that allows you to scale your projects to any extent. Sprout Social has many interesting features like messaging, promotion, analytics, social media scheduling, etc. The tool is excellent not only for startups but also for agencies. Increase the effectiveness of your post by understanding if what is being said by your prospective customers on social media.

    10. Mailchimp:

      With the help of Mailchimp, you can set up automated email campaigns that are connected to your customer data, choose from a plethora of email templates, or create one with its drag-and-drop visual editor. It is designed for businesses of all sizes, and choose your package based on the level of service that you expect. You can analyze how your campaigns affected business, track visitors, capture order information, allows users to add notes, collect signups, etc.

    11. Leadfeeder:

      Leadfeeder helps you collect information of people who visit your website. When people visit your website, these are potential leads, and when they close your website, you are likely to lose them forever. This tool helps you to capture that information. You can also create ‘Custom Feeds’ where you can narrow your list down to get the leads who are the best fit.

Which are the digital marketing tools that you use?

When you have the right tools at your disposal, it can make a world of difference to the outcome of your marketing campaigns. Using some of the above tools that we have listed above will make a world of good for your brand. Before you buy them, ensure that you use a free or trial version for a few days and see if it will be suitable for your brand and if it is easy to use.

Once you know the tools that you are using, you will be able to optimize your campaigns better and get great results. If you are still confused, make a list of tools that you require and choose one from each, talk to a few other startups, and ask them which are the tools that they use. It might help.