Piyush
If you’re running a retail business both in-store and online, seamless integration across platforms is key to delivering a consistent customer experience. Today’s customers expect to use a gift card purchased online in-store, or vice versa, without any hassle.
If you don’t manage this process correctly, you risk losing customers’ confidence. With Gift card management tools like 99minds, retailers using Lightspeed Retail (X-Series) and BigCommerce can offer a unified gift card experience.
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A gift card is not just a gift option; it is much more than that. It helps businesses increase repeat purchases and revenue. Here’s why integrating gift cards across Lightspeed X-Series and BigCommerce is a game-changer:
Customers can purchase a gift card on your BigCommerce storefront and redeem it in your physical store powered by Lightspeed X-Series, or vice versa. This seamless experience increases customer retention and smoothens the customer buying journey.
A gift card recipient is a potential new customer. Once they enter your store or site, they often spend more than the card’s value. By offering customers the option to use a gift card both online and in a physical store, you eliminate barriers that might stop them from converting.
With centralized gift card data and transaction syncing across platforms, you eliminate the need for manual reconciliation or duplicate systems. That means fewer errors and better reporting.
Gift cards are a great gateway into loyalty programs. When integrated with platforms like 99minds, you can track customer behavior and incentivize future purchases through points, cashback, and promotions.
Lightspeed Retail (X-Series), formerly known as Vend, is a popular POS system for modern retail stores. With the help of 99minds, you can sell and redeem gift cards directly from the POS, making in-store gift card management easy.
How It Works
Selling a Gift Card: When a customer buys a gift card, your staff can issue one directly from the Lightspeed retail POS. The card details are securely stored in Lightspeed Retail and Big Commerce, and the customer receives a digital or physical version (depending on your setup).
Redeeming a Gift Card: At checkout, your staff selects “Gift Card” as the payment method and enters the card code. The system automatically checks the balance and deducts the amount for both Lightspeed and BigCommerce.
By using 99minds with Lightspeed, all gift card activity syncs with your broader retail operations, making life easier for your staff and ensuring a smooth customer experience.
When a customer buys a gift card online, 99minds creates a gift card code that works with both BigCommerce and Lightspeed X-Series. There are two ways to sell gift cards online:
Customers can also buy gift cards digitally through your BigCommerce store using the 99minds widget:
These gift cards are securely stored in the 99minds system, linked to the recipient’s phone number or email. They are instantly redeemable in-store via Lightspeed X or online through BigCommerce, thanks to the seamless 99minds integration between both platforms.
This option allows customers to personalize the gift card during checkout. Payment goes directly to your connected payment account.
Gift cards issued in-store can also be used online, 99minds’ seamless cross-platform integration with major e-commerce platforms like BigCommerce.
Here’s how customers can redeem gift cards on your BigCommerce store:
On the Order Summary page during checkout, customers click on “Gift Certificate”.
They enter their unique 99minds gift card code and click “Apply” to use the available balance.
If the gift card doesn’t cover the full order amount, customers can easily pay the remaining balance using any other supported payment method.
This smooth omnichannel experience ensures that gift cards can be redeemed effortlessly, whether online or in-store, giving your customers flexibility and enhancing your brand’s reach and satisfaction.
As well as seamless integration with Lightspeed X-Series and BigCommerce, 99minds delivers everything you need in a modern, omnichannel gift card solution:
Customize every aspect of your gift card program-from card design and color to branded templates-ensuring a consistent, premium look and feel across all channels.
Effortlessly issue, sell, and redeem both physical and e-gift cards in-store and online. Bulk creation and printing are available for large-scale physical card programs.
Send digital gift cards instantly via email, SMS, or social channels, or schedule delivery for special occasions like birthdays and holidays. Customers can also print gift cards at home or add them to Apple and Google Wallet for easy mobile redemption.
Enhance every gift with themed card options, video or photo messages, and custom greetings. Allow senders to schedule delivery and recipients to enjoy a truly memorable, personalized experience.
Customers can redeem gift cards both online and in-store, with real-time balance syncing and support for multiple locations and currencies. Integration with leading POS and ecommerce platforms ensures a frictionless experience.
Track the entire gift card lifecycle-from issuance to redemption-with robust, real-time reporting. Access liability reports, analyze customer behavior, and measure the impact of your gift card program on revenue and retention.
Drive repeat business with automated balance reminders, promotional gift cards, loyalty point integration, and targeted email or SMS campaigns-all managed from a single platform.
Seamlessly import your existing gift cards and balances from other providers, making it easy to switch and scale your program.
With 99minds, you get a complete, flexible, and data-driven gift card platform designed to elevate your brand, delight your customers, and grow your business-online and in-store.
At its core, a seamless gift card experience is more than just a transaction. It is a powerful tool to enhance the customer journey and drive long-term loyalty.
Whether your customers are shopping online through BigCommerce or visiting your physical store powered by Lightspeed Retail (X-Series), the goal is simple: Make every gift card interaction feel effortless, valuable, and memorable. When you streamline the gift card process across channels, you not only meet customer expectations but exceed them, creating more reasons for them to return, spend more, and spread the word.
With 99minds, you’re not just managing gift cards; you’re building a flexible, fully integrated system that strengthens brand trust, encourages repeat business, and supports your business growth at every touchpoint. When done right, your gift card program becomes a key driver of engagement, loyalty, and revenue, all from a single platform.