Shopify Loyalty Program:A Complete Guide

Shopify Loyalty Program

In the fast-paced world of online retailing, Shopify store owners are constantly looking for methods to differentiate themselves from the competition. One wonderful idea is to launch a Shopify loyalty program. These programs reward customers with points, discounts, or special incentives, keeping them interested and wanting to return.

However, implementing a loyalty program might be difficult. Many store owners need help deciding which apps to utilize or how to enhance their program for commercial purposes. That is where this guide comes in. Whether you’re a novice or a seasoned pro, we’ve covered you.

We’ll review everything you need to know about the Shopify loyalty program, including why they’re important and how to establish one that works for your company. So, if you’re ready to elevate your Shopify store and keep your customers returning for more, let’s explore the world of the Shopify loyalty program together.

What Is a Shopify Loyalty Program?

A Shopify loyalty program is a set of incentives created to encourage patrons to return to your Shopify store and make purchases. These programs, which are designed to increase client interaction and promote repeat business, usually give points, discounts, or freebies with every purchase.

Many store owners employ loyalty program software, which seamlessly interacts with Shopify to track customer activity, distribute rewards more easily, and assess program performance, to build and administer these programs.

e.l.f. Cosmetics Beauty Squad Shopify loyalty program

For example, e.l.f. Cosmetics offers “Beauty Squad,” a loyalty program that rewards customers for purchases, referrals, and social media involvement. These points are redeemable for unique discounts and products.

Importance Of Loyalty Programs For Shopify Stores

Loyalty programs have become a crucial approach for Shopify store owners looking to create long-term relationships with their consumers and promote sustainable growth. Here’s a full explanation of why loyalty programs are so important for Shopify stores, illustrated with examples and supported by research.

  1. Customer Retention

    Attracting new consumers can cost up to five times more than retaining existing ones. Loyalty programs reward clients for recurrent purchases and interactions. This decreases turnover while increasing the lifetime value (LTV) of each customer.
  2. Starbuck loyalty programs

    For example, Starbucks rewards is a loyalty program designed to keep customers coming back for more coffee and treats.

  3. Increased Customer Engagement

    Engaged customers are more inclined to make repeat purchases and promote your business. Loyalty programs encourage customers to engage with your business regularly, whether by earning points, taking part in challenges, or sharing their experiences.
  4. Brand Advocacy

    Satisfied customers promote the brand through word-of-mouth marketing. Loyalty programs frequently contain referral prizes, which encourage existing customers to refer new ones, increasing your organic reach and fostering brand loyalty.
  5. Sephora's Beauty Insider program

    For example, Sephora’s Beauty Insider program encourages members to refer friends, resulting in valuable points for both the referrer and the new consumer.

  6. Data Collection And Insights

    Detailed customer behavior data can help marketers tweak their strategy and improve their product offers. Loyalty programs monitor purchase history, preferences, and engagement patterns, offering valuable insights that can be utilized to tailor marketing campaigns and improve customer experience.
  7. Data collection from Sephora's loyalty program

    For example, Sephora’s loyalty program collects data on client preferences, allowing it to successfully modify product recommendations and marketing campaigns.

  8. Competitive Advantage

    A compelling loyalty program can help your store stand out in a crowded market. A well-designed loyalty program can attract customers to choose between identical items or stores by providing them with additional value in the form of incentives and special privileges.
  9. Amazon Prime Membership Benefits

    For example, Amazon Prime is a paid membership program that offers major benefits such as free shipping and access to exclusive content, distinguishing Amazon from other retailers.

  10. Increased Revenue And Profits

    Loyal consumers spend more over time, which improves your bottom line. Customers who feel valued and rewarded are more inclined to spend more per transaction and make repeat purchases. This results in increased sales and a higher average order value (AOV).
  11. Improved Brand Reputation

    Strong loyalty programs benefit your brand's image and reputation. When customers have pleasant experiences and feel appreciated, they are more likely to share them, which helps to build a positive brand image and reputation.
  12. Personalized Customer Experience

    Personalized experiences promote stronger customer relationships. Loyalty programs enable you to provide rewards and experiences tailored to particular customer preferences, making them feel special and cherished.

Types Of Loyalty Programs For Shopify Store Owners

Loyalty programs come in a variety of formats to accommodate different business models and client preferences, such as earning points, accessing exclusive deals, or receiving tailored rewards. Let’s look at the various sorts of loyalty programs that can help businesses increase consumer engagement and achieve long-term success.

  1. Point-Based Programs

    One of the most well-liked categories of loyalty programs is point-based. Every transaction whether it's a product purchase or an interaction with the business on social media earns customers points. You can exchange these points for savings, freebies, or other advantages.
  2. Set Up a Loyalty Program

    A coffee shop might, for instance, give one point for every dollar spent, which patrons can exchange for a complimentary beverage once they have accumulated enough points. By encouraging behaviors like posting reviews and referring friends, this system increases engagement and encourages return visits.

  3. Tiered Loyalty Programs

    Tiered programs provide varying levels of rewards based on client engagement. Customers progress through tiers, unlocking more lucrative prizes that encourage repeat purchases.
  4. Paid Membership Programs

    Paid membership plans cost money to enroll in, but they provide better perks and special access. One excellent example is Amazon Prime, which offers free two-day shipping, streaming content, and exclusive discounts.

    Customers are more likely to stay loyal and utilize the services frequently when they feel like they are receiving great value and are treated with exclusivity thanks to the membership price.

  5. Cashback Programs

    Customers who participate in cash back programs receive a portion of their purchases back as store credit or cash. A credit card provider might, for example, give 2% cashback on groceries. This simple incentive program offers benefits right away, enticing users to spend more and improving client retention.
  6. Gamified Loyalty Programs

    Gamified loyalty programs increase user engagement by incorporating game-like aspects. This can involve competing in events, finishing tasks, and obtaining badges. Users of a fitness app, for instance, might receive rewards for finishing fitness challenges and working out every day.

    This encourages social engagement regularly and builds community. It is possible to incorporate a referral program where users can earn incentives or points for referring friends to download the app. This fosters a stronger community by utilizing the social networks of current users in addition to aiding in user acquisition.

How To Set Up a Loyalty Program On Shopify?

When a company wants to increase revenue and client retention, implementing a loyalty program can be a game-changer. It’s never been simpler to start a loyalty program thanks to e-commerce platforms like Shopify.

Let’s see how you can build a loyalty program on Shopify. Increasing customer loyalty is essential to long-term success. Businesses may strengthen customer loyalty by providing incentives and prizes via a Shopify loyalty program. This keeps customers happy and engaged, which in turn increases brand loyalty.

  1. Define Your Goals

    Establish clear objectives for your loyalty program right from the start. For instance, if customers currently make three purchases annually, aim to increase that number to 3.3 to boost sales by 10% without significant additional costs. Utilize CRM software to track and manage these goals effectively.
  2. Allocate Your Budget

    Allocate specific budgets for customer retention and for acquiring new customers. Consult industry averages to guide your budgeting, and if aiming for above-average growth, adjust your budget upwards accordingly.
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  4. Identify Target Customers

    From your earlier analysis, segment your customers into categories (e.g., A, B, C) using criteria tailored to your business needs and goals. Consider factors such as:
    • Volume of purchases
    • Potential to increase purchases
    • Payment promptness
    • Customer profitability
  5. Select Effective Loyalty Tactics For Your Shopify Store

    Crafting strategies that not only drive repeat purchases but also deepen customer relationships is crucial for e-commerce success. Consider implementing the following tactics designed specifically for an online retail environment:
    • Exclusive online events: Invite loyal customers to special webinars, live product demos, or virtual Q&A sessions with key figures in your company, such as the founder or lead product designer. These events can provide insider information and foster a sense of community and exclusivity.
    • Tiered rewards system: Implement a tiered loyalty program where customers earn different levels of rewards based on their spending or engagement level. Benefits can include early access to new products, exclusive discounts, or special birthday offers, enhancing the incentive to increase their purchase frequency.
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    • Members-only content: Offer access to exclusive content such as advanced industry reports, how-to guides, or members-only videos that add value beyond just the products sold on your site. This content should be valuable to your customer base and encourage frequent visits back to your platform.
    • Enhanced customer support: Provide premium support options for top-tier loyalty program members. This could include live chat support, priority email queues, or even a direct hotline to assist with any inquiries or issues, ensuring your best customers receive the best service.
    • Customization and personalization options: Allow customers to collect points that can be used for customization services such as personalized products or exclusive product bundles. Offering personalized shopping experiences increases the emotional investment in the purchase process.
    • Engagement-based discounts: Reward customers for engaging with your brand on social media or referral program. These activities not only enhance loyalty but also help amplify your brand’s presence online and attract new customers.

The Benefits Of Shopify Loyalty Programs

Let’s look at the numerous benefits that loyalty programs provide, allowing businesses to prosper in an ever-changing landscape of client expectations and preferences.

  1. Increased Customer Retention

    Loyalty programs encourage customers to return and make repeat purchases, resulting in much higher retention rates. According to a Bain & Company analysis, boosting client retention by 5% leads to a 25%-95% rise in earnings.
  2. Enhanced Customer Engagement

    Loyalty programs encourage customers to interact with your brand more regularly by providing prizes and incentives such as offering a digital gift card or a discount code for liking a post on social media, hence increasing overall engagement.
  3. Improved Customer Data Collection

    Loyalty programs offer significant insights into customer behavior and preferences, which may be leveraged to adjust marketing campaigns and enhance the customer experience.

    For instance, the loyalty program of a retail establishment may disclose that a significant portion of its members regularly buys skincare goods. By appealing to the preferences of their customers and generating additional sales, the business can use this data to develop focused marketing efforts that highlight new skincare lines or special discounts on certain products.

  4. Set Up a Loyalty Program

  5. Increasing Sales And Revenue

    Loyalty programs encourage customers to spend more to get rewards, which immediately boosts sales and income. Research by Accenture found that customers who participate in loyalty programs spend up to 18% more than non-members.

    These initiatives raise average order value and purchase frequency by taking advantage of psychological commitment and the demand for rewards. Loyalty programs generate a memorable customer experience that encourages repeat business and increased spending by providing personalized offers, tiers of incentives, and special benefits.

  6. Creating Strong Customer Relationships

    Offering individualized rewards and recognition strengthens customer connections, encouraging loyalty and advocacy.

Promoting Your Shopify Loyalty Program

Setting up a robust loyalty program is simply the first step. Effective promotion is crucial if you want to maximize its effects and profit from increased sales and client retention. Raising awareness, boosting enrollment, and promoting active engagement will help you create a devoted following and bring in repeat business.

  1. Marketing Strategies For Launch

    To effectively launch your loyalty program, promote it across all marketing channels. Create specialized email campaigns, social media posts, and website banners to promote the launch and emphasize its benefits.For more insights on how to attract new customers, check out this comprehensive guide on customer acquisition strategy..
  2. Using Email Marketing And SMS

    Use email marketing and SMS to educate clients about their point balance, exclusive offers, and forthcoming promotions. Use tailored messaging to increase engagement and repeat purchases.
  3. Leveraging Social Media Platforms

    Social media may effectively promote loyalty programs and increase community engagement. Encourage customers to share their rewards and experiences on social media, and reward them for their support.
  4. Set Up a referral Program

  5. In-Store Promotion Strategies

    Promoting your loyalty program in-store is crucial for retailers with physical locations. Display signage, provide in-store exclusive benefits, and train employees to market the program to customers.
  6. Cross-Promotions And Partnerships

    Cross-promotion & partnerships - partner with complementary businesses or influencers to market your loyalty program to their audience. This can help you reach out to new clients and broaden your program's reach.

Monitoring And Optimizing Shopify Loyalty Program

Establishing a loyalty program is only the first step; the real difficulty is in continuously assessing and improving its performance. The program’s relevance and impact are guaranteed by routinely monitoring important metrics and making adjustments in response to consumer input and market trends.

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  1. Key Performance Indicators (KPIs) To Track

    Monitor critical indicators such as customer retention rate, average order value, and redemption rate to assess the effectiveness of your loyalty program. Utilize these insights to identify areas for enhancement and optimization.
    • Monitor citical indicators: Track important data to evaluate how well your loyalty program is working.
    • Customer retention rate: Calculate the proportion of returning customers to gain insight into their satisfaction and loyalty.
    • Average order value: Determine whether loyalty members are spending more by calculating the average amount spent on each transaction.
    • Redemption rate: Examine the frequency of reward claims to gauge participant interest and incentive appeal.
    • Utilize insights: Make use of the gathered data to improve and streamline your program.
    • Determine weaknesses: Locate any places where the software might be falling short.
    • Put improvements into practice: Based on the insights, make the required changes, such as improving the rewards, streamlining the redemption procedure, or modifying marketing initiatives to better suit the demands of the target audience.
  2. Using Shopify Analytics And Reports

    Real-time tracking of loyalty program performance is possible with Shopify's powerful analytics and reporting tools. Make use of these tools to acquire important insights about customer behavior and program efficacy.
  3. Customer Feedback And Reviews

    Regularly collect client input to find areas for improvement. Monitor online reviews and customer sentiment to determine satisfaction levels and make any required changes to your loyalty program.
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  5. Continuous Improvement And Updates

    To remain competitive in the ever-changing e-commerce industry, your loyalty program should be reviewed and updated regularly. Experiment with new awards, incentives, and features to keep clients interested and pleased about your program.

Build a Loyalty Program On Shopify With 99minds

In today’s highly competitive market, establishing a robust loyalty program on your Shopify store can significantly enhance customer retention and engagement. Here’s how you can leverage 99minds to boost your Shopify store’s performance:

With 99minds smooth Shopify integration, you can effortlessly manage and adjust your loyalty program inside of your current setup. This connection makes sure that the distinctive branding and operational processes of your business are flawlessly complemented by your loyalty program.

You can build a thorough loyalty plan with 99minds that includes gift cards, gamification, a referral program, and in-depth analytics all aimed at boosting customer loyalty and revenue.

  1. Types Of Shopify Loyalty Programs You Can Create With 99minds:

    • Points-based programs: Engage your customers by allowing them to earn points for every purchase. These points can be redeemed for various rewards, enhancing the overall customer experience and encouraging repeat business.
    • Tiered loyalty programs: Implement programs that reward customers based on different levels of spending or engagement. As customers reach higher tiers, they unlock more valuable rewards, which motivates increased spending and fosters brand loyalty.
    • Referral programs: Amplify your customer base by rewarding existing customers for referring new ones. This not only increases your reach but also strengthens existing customer relationships as they benefit from bringing in new shoppers. Including a referral program can encourage your clients to become involved and tell others about your company, which can improve your marketing efforts even more.
    • Spend-based programs: Reward customers based on the amount they spend in your store. This straightforward approach encourages higher-order values and repeated patronage.
    • Set Up a referral Program

    • Value-based programs: Align your rewards with the values of your brand and your customers. For example, you could donate a portion of a purchase to a charity, appealing to customers who value social responsibility.
    • Gamified programs: Incorporate elements of gamification in your loyalty program to make the shopping experience more engaging. This could include challenges, badges, or leaderboards to keep customers interested and active.
    • Cash back programs: Offer cash back in the form of coupons or direct discounts on future purchases, providing immediate value that customers can appreciate on their next visit.
    • Coalition programs: Partner with other businesses to offer a multi-brand loyalty program, expanding the variety and appeal of rewards available to your customers.
    • Hybrid programs: Combine different elements of the above programs to create a unique and compelling loyalty scheme that stands out in the marketplace.
  2. Other Features Of 99minds Loyalty Programs

    • Customization and integration: Customize your loyalty program to fit your brand’s unique identity and seamlessly integrate it with your existing Shopify setup. For more details on how to achieve this, explore Shopify integration options.
    • Gift cards: Include gift cards in your loyalty program to make it better. Giving out gift card is a great way to attract new customers and keep existing ones. They work especially well for small businesses since they give clients a simple and adaptable way to tell their friends and family about their wonderful experiences.

      Offering a gift card for small businesses can help you draw in new clients that you would not have otherwise heard of. But be mindful of any hazards, such gift card scam, and make sure you have security measures in place. During the busiest shopping seasons, consider holding gift card promotions to increase sales and engagement and optimize the efficacy of your gift card program.

    • Set Up a Loyalty Program

    • Analytics and reporting: Gain valuable insights into your program’s performance with detailed analytics and reporting features, allowing you to make data-driven decisions to improve your strategies.
    • Omnichannel capability: Manage your loyalty program across all your sales channels, providing a consistent and unified customer experience whether online or in-store.
    By implementing a loyalty program through 99minds, you can significantly enhance customer engagement, increase retention, and drive more sales, effectively transforming casual buyers into loyal customers.


    Shopify loyalty programs are crucial for increasing client retention and engagement. By using tools like the 99minds Shopify app, which has features like gift card and a referral program, businesses can improve sales and foster deeper customer relationships by providing prizes and incentives. As you improve your program to suit changing customer expectations, remain responsive and flexible. You may use 99minds to increase the success of your Shopify store by efficiently leveraging loyalty.

    Frequently Ask Questions (FAQs)

    What Is a Shopify Loyalty Program, And Why Should I Consider Implementing One For My Store?

    A Shopify loyalty program incentivizes customer loyalty with rewards, discounts, or special incentives, driving repeat purchases and boosting retention, engagement, and sales for your store. Rewarding loyalty fosters long-term customer relationships, vital for e-commerce success.

    How Can I Set Up a Loyalty Program On My Shopify Store, And What Are The Essential Steps To Consider?

    Setting up a loyalty program on your Shopify store involves several key steps. First, define your goals such as increasing customer retention or boosting order value. Next, choose a suitable loyalty app based on compatibility, customization, and budget. Integrate the app with your Shopify store and design a tailored program with reward tiers, earning rules, and a personalized experience. Promote the program across channels and monitor its performance to optimize effectiveness and success over time.

    What Are Some Best Practices And Tips For Creating a Successful Shopify Loyalty Program?

    To create a successful Shopify loyalty program, follow best practices: Define clear goals, design a user-friendly interface, personalize the experience, promote across channels, monitor KPIs, and optimize based on feedback and trends for maximum customer engagement and loyalty.