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Digital gifting is becoming one of the most reliable revenue drivers for DTC brands. More shoppers now choose digital gift cards to discover new products, share store credit, or send last-minute gifts, which means your brand needs more than just a simple gift card button. It requires a gift card system built for flexibility, customer delight, and repeat purchases.
And that’s where the right gift card app can completely transform your customer experience. A strong platform doesn’t just issue gift cards; it shapes how customers redeem rewards, return to your store, and build long-term loyalty with your brand.
To help you pick the best fit, this blog highlights a curated list of the top 8 gift card apps for DTC brands in 2026, along with the features and benefits that matter most to growth-focused ecommerce teams.
99minds is a powerful loyalty and gift card platform designed specifically for modern eCommerce and retail brands. The platform stands out because it helps DTC brands launch digital, physical, and omnichannel gift cards without complex development.
Best For:
DTC brands want an all-in-one multicurrency gift card, wallet, and loyalty platform.
Key Features
Why DTC Brands Love It
99minds solves a major challenge that many DTC merchants face by helping them manage gift cards across multiple channels while keeping everything synced in real time. The ability to sync gift cards across POS and ecommerce ensures a seamless experience for both online and in-store customers.
Additionally, its multicurrency support is rare and extremely valuable for international brands or those serving cross-border customers. Built to scale, the platform is equally useful for startups and enterprise-level retailers, providing a flexible solution that grows with your business.
With 99minds, manage omnichannel gift cards at scale, all from one platform.
Rise.ai is a popular solution for Shopify brands looking to add advanced gifting capabilities. It’s known for store credit, automated workflows, and elegant customer experiences.
Best For:
Shopify DTC brands needing strong automation for gift cards and store credit.
Key Features
Why DTC Brands Love It
DTC brands value Rise.ai because it helps turn customer support, refunds, and exchanges into revenue-generating experiences using store credit instead of refunds, keeping money within the brand ecosystem.
Voucherify is a powerful API-led platform that offers end-to-end personalization for promotions, loyalty, and gift cards. It’s widely used by developers and enterprise DTC brands that want deep customization.
Best For:
Tech-forward DTC brands that want to build custom gift card experiences using APIs.
Key Features
Why DTC Brands Love It
Voucherify gives complete control over how promotions and gift cards work. For brands needing complex workflows or advanced personalization, this platform is a strong fit.
Givex has been around for years and offers a broad gifting and loyalty ecosystem suited for omnichannel retailers. It’s more enterprise-focused but increasingly popular among larger DTC brands expanding into retail.
Best For:
DTC brands with physical stores, pop-ups, or multichannel presence.
Key Features
Why DTC Brands Love It
Givex is extremely reliable and built for high-volume brands. If you’re scaling into offline retail, Givex ensures your gift cards work seamlessly everywhere.
Square provides simple digital and physical gift cards for businesses using Square POS. Many DTC brands selling through pop-ups, events, and retail stores love Square’s ease of use.
Best For:
DTC brands with POS or retail operations using Square.
Key Features
Why DTC Brands Love It
Square’s system is incredibly easy to use and integrates well across online and offline sales channels, making it ideal for event-driven or hybrid DTC businesses.
Vify is a Shopify app designed to enhance digital gift card experiences with stylish templates and scheduled delivery options.
Best For:
Shopify DTC brands looking for customizable and design-focused gift card experiences.
Key Features
Why DTC Brands Love It
The app enhances the emotional aspect of gifting by offering visually appealing designs and thoughtful delivery options, boosting conversions during seasonal sales.
Govalos (GV) is a Shopify app offering gift cards, loyalty systems, and reward engines for small and mid-sized merchants.
Best For:
DTC Shopify brands seeking simple gift cards and loyalty combos.
Key Features
Why DTC Brands Love It
GV is budget-friendly and allows small DTC brands to combine loyalty and digital gift cards without investing in large platforms.
GiftKart is a full-featured gift card & retention suite built for Shopify stores, combining gift card issuance with cashback, store credit, bulk campaigns, and automated win-back tools.
Best For:
DTC brands on Shopify that want a unified platform for gift cards, cashback, store credit, and customer win-back campaigns.
Key Features
Why DTC Brands Love It
Skailama Giftkart offers a user-friendly interface with customizable designs and automation features that let growing DTC brands deliver memorable gifting experiences without complex setup or high costs.
Choosing a gift card platform is a strategic decision. While many tools provide a good starting point, fast growing DTC brands often require a more flexible and scalable solution.
The best gift card apps go beyond issuing digital cards. They help brands integrate automations, sync data across channels, create custom workflows, track gift card performance, and improve customer retention.
As you evaluate options, look for a true partner, a platform and a team that will support your growth, offer guidance, and help you build a gifting and rewards experience that strengthens customer relationships and long term revenue.
For brands seeking flexibility, multicurrency support, and omnichannel capabilities, 99minds stands out as a strong choice.
