Piyush
Mother’s Day is a special occasion, but finding the right gift can be stressful for customers. People are looking for gift ideas to give their mothers or the motherly figures in their lives on this special occasion. This creates a significant opportunity for eCommerce businesses to provide value and build lasting relationships with customers.
According to the National Retail Federation (NRF), U.S. consumers are projected to spend $34.1 billion on Mother’s Day in 2025. This marks an increase from $33.5 billion in 2024 and is approaching the record spending of $35.7 billion in 2023.
Whether your business is in fashion, beauty, wellness, or digital services, these effective Mother’s Day promotion ideas will help your brand stand out, attract new customers, and maximize conversions during this meaningful holiday.
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Here are some Mother’s Day Promotion Ideas for eCommerce businesses to get more footfall and sales on Mother’s Day:
The best way to increase sales on this special occasion is to add a special offer or hold a contest for this particular day. Your prospective customers who were hoping to buy your products someday would use this as the necessary push to buy from you, using the Mother’s Day offer as an excuse. It will also encourage Mother’s Day shoppers to choose your store if your offer on this day provides something special for them.
Start talking about the giveaway or the Mother’s Day offer much earlier. Share details about it in your email newsletters, social media handles, and on your website or as signage outside the store. Ensure that there is zero entry barrier to be eligible to become a part of the contest. Choose prizes that will have something meaningful for the day’s customers and use your participants to spread the word about it.
Reward your most loyal customers with special Mother’s Day promotions, such as early access to your gift collection, extra reward points, or double cashback on purchases from your Mother’s Day catalogue. These promotions not only boost conversions, but they also improve customer retention and brand loyalty.
If you’re using a platform like 99minds loyalty program software, you can effortlessly design personalized loyalty campaigns that align with your Mother’s Day strategy. Set up automated bonus point rewards for higher purchase thresholds, offer time-limited double points on select items, or send customized messages reminding members to redeem their available rewards before the holiday ends.
As we mentioned at the beginning of this article, gift buying is a complex affair. It can be frustrating for someone who is not an expert at it. So here’s what an eCommerce store can do- create a Mother’s Day gifting guide. Ensure that each of the products mentioned in the guide is available in your store.
Those who are interested can easily go through the guide and choose a product of their liking. The fact that the product listed on the guide is slated as a Mother’s Day gift reduces the time it takes to validate whether the gift is appropriate for the occasion.
Your entire customer base will be available on different social media sites. Social media is easily the best channel for reaching out to your customers. Use your social media handles and start posting about your Mother’s Day offers as early as possible.
Create enough interest among your audience to click on your site. One mantra that works well is to be there consistently. If you were planning to post one picture of your Mother’s Day offer with the hope that it will bring in thousands of organic visitors, you couldn’t be more naive.
The ability to increase social media clout depends on a lot of factors. It includes the kind of copy you write, the picture you use, and the frequency you post. There is so much demand for customers’ attention that even they find maintaining their attention on a single brand challenging. The only way you can stand out from your competitors during this occasion is to create a compelling offer that piques their interest.
Businesses know the importance of content marketing but get it wrong when it comes to writing down the words. To make your Mother’s Day campaign a huge success, you need to create a content calendar to attract the right audience. Preparing the content calendar for Mother’s Day at least 20 days before the occasion would be best. In this way, you have ample time to win over their attention.
Create different content types, including blog posts, infographics, videos, how-to tutorials, etc. Consuming this content daily will bring your customers closer to your brand.
You do not even have to create content where your only intention is to make sales. Your content can be anything from DIY gift options that a customer can make themselves to food recipes you can use to cook for your Mother. The content has to be around Mother’s Day.
Even if your visitors don’t turn into customers on Mother’s Day, they will now better understand your brand. You are closer to making them a customer in the future than they were to become one before your Mother’s Day campaign.
Gift cards are one of the best options to offer to customers who are confused about what to buy for their mothers on this occasion. When you offer them a gift card, the onus of finding the right gift goes off for them. It is also a convenient option for both the customer and their recipient. They can choose a product that is more likely to be useful.
Use the services of a gift card company to help set up this option for your brand. Your customers will be delighted if your store is a favorite of their Mothers as it will reduce their hassle and keep their recipients happy. It is a double-whammy!
You can even make Mother’s Day-themed gift cards; it will only add charisma to your marketing campaign. People will talk about the Mother’s Day gift card and even consider using it as a souvenir. If creating personalized Mother’s Day gift cards is something your resources allow for, you should certainly not miss the opportunity.
Your customers are more likely to be fascinated by a personalized product than one that is factory-made. Everyone loves personalized gifts, all the more so when they are for someone special. Especially for an occasion like Mother’s Day, there are plenty of opportunities to personalize your offering. We understand that offering personalization is not possible for all products, but if it is something that your business can do, you should certainly do it.
If the store already has Mother’s Day products, find out if you can customize some of them according to your requirements. You can charge a premium for this service, too. Add a limited edition, personalized product exclusively for Mother’s Day and market it as much as possible.
While everyone loves sharing pictures with their moms, take advantage of the celebration by encouraging your audience to share their mom-centric memories on your Facebook or Instagram page. Invite your customers to share heartwarming stories or photos about their moms and use your brand’s hashtag to collect their memories.
This approach will enhance brand recognition and support your Mother’s Day campaign. Select the top stories, photos, or videos and reward consumers with your company’s products or gift cards.
For instance, if you sell clothing items, ask your customers to submit photos of their moms wearing your brand’s products. This type of content demonstrates how your product can be used in real life for Mother’s Day and inspires customers to express their unique style.
Host a Mother’s Day giveaway on Instagram that celebrates moms and increases engagement. Ask participants to tag someone they’d love to surprise with your product and share a short note on why their mom deserves something special. To expand your reach, encourage using a branded hashtag and offer bonus entries for sharing the post. This approach not only spreads brand awareness but also taps into heartfelt storytelling.
Launch a limited-time rewards campaign leading up to Mother’s Day to incentivize repeat purchases. Offer extra loyalty points, cashback, or exclusive discounts on select products when customers shop for mom. Promote the campaign through email, SMS, and social media to drive engagement. This boosts sales and increases customer retention by encouraging shoppers to return and redeem their rewards, even after the holiday is over.
When it comes to Mother’s Day, not everyone knows exactly what to buy, and that’s where gift card promotions shine. Offer digital gift cards with added value, like “Buy a $100 gift card, get $10 free,” to encourage higher spending. These make perfect last-minute gifts and simplify the shopping experience. Make sure your gift cards are easy to purchase, mobile-friendly, and visually tailored to the Mother’s Day theme for maximum impact and conversion.
Create special Mother’s Day gift bundles that combine your best-selling or most relevant products into one convenient, discounted package. For example, if you sell skincare, combine cleanser, serum, and moisturizer into a “Mom’s Self-Care Kit.” Bundles provide added value, simplify the buying process for customers, and often result in higher average order values. Promote these bundles as “ready-to-gift” options to capture last-minute shoppers.
Team up with another brand that offers products your audience would love and create a co-branded Mother’s Day campaign. For instance, a jewelry store could partner with a flower delivery service to offer combined gift sets or special discounts. Collaborations like these expand your reach to a broader audience, build brand credibility, and add extra appeal for gift-givers looking for thoughtful, bundled solutions.
Encourage early shopping by launching a limited-time “Early Bird” sale or exclusive preview of your Mother’s Day collection. Offer a small discount or bonus item (like a free card or mini product) for those who shop ahead of time. This not only spreads out order volume but also reduces stress for your business operations and customers, especially with shipping deadlines in mind.
No matter how much you prepare, some customers will shop at the very last minute. Ensure you accommodate them by offering express shipping or same-day delivery options where feasible. Clearly communicate shipping cut-off dates on your product pages and promotional emails to create urgency and drive faster conversions.
For retailers, Mother’s day is as good as any festival that brings many shoppers to your store. People are trying to make their family members happy and appreciated during these uncertain times. eCommerce stores can play a special part in spreading happiness by coming up with products and offers that will appeal to their customers.
If you are looking to add gift cards as a part of your marketing strategy, we would suggest you get in touch with 99minds. With Mother’s Day fast approaching, it would be wise to do everything possible to make your marketing campaigns a grand success.