48 Best Ecommerce Blogs in Europe to Follow in 2026

Keeping up with ecommerce trends is a lot easier when you know where to look. We spend a good chunk of our own time reading up on what’s happening across European ecommerce, so we put together this list of the blogs we actually find useful, from industry news outlets to the blogs run by payments, logistics, and personalization companies working with retailers every day.

We kept this list strictly to ecommerce and retail. You won’t find general marketing or CX blogs here unless their content is specifically built around online selling.

TL;DR: 48 Ecommerce Blogs at a Glance

What Makes an Ecommerce Blog Worth Following?

Not every blog with “ecommerce” in its meta description earns a spot on a list like this. The ones that made the cut share a few things:

• They cover ecommerce or retail as their core subject, not as one topic among many
• They publish often enough to actually be useful, not once a quarter
• They’re written in English and based in the EU, so the perspective is genuinely European
• They go beyond company news into trends, data, or practical advice you can use

With that out of the way, here’s the full list, grouped by what each blog focuses on.

Industry News and Media

These three are less about tools and more about what’s happening across European ecommerce as a whole.

1. Ecommerce News EU (Netherlands)

If you want a daily pulse on European ecommerce, from marketplace launches to retail M&A, Ecommerce News EU covers it across the Netherlands, Belgium, Germany, France, Italy, and Spain. It’s less about deep strategy pieces and more about staying current.

2. RetailDetail EU (Belgium)

RetailDetail covers retail and ecommerce news across Europe with a sharper focus on physical and omnichannel retail than most pure-play ecommerce sites. Good for anyone who cares about how online and in-store strategies intersect.

3. Ecommerce Nation (France)

A French media and community platform, Ecommerce Nation publishes in English too, with a mix of practical guides, trend pieces, and interviews aimed at online retailers expanding across Europe.

Ecommerce Platforms and Marketplaces

If you’re evaluating a platform migration or just want to understand how the bigger players think about commerce infrastructure, this group is for you.

4. Odoo Blog (Belgium)

Odoo’s blog covers its all-in-one ERP and ecommerce suite, but the posts are broad enough to be useful even if you’re not on Odoo, covering everything from inventory to online store management for growing businesses.

5. PrestaShop Blog (France)

PrestaShop is one of Europe’s most widely used open-source ecommerce platforms, and its blog mixes platform updates with genuinely useful merchant advice on running an online store.

6. Shopware Blog (Germany)

Shopware powers a huge number of DACH-region online stores, and its English-language blog covers platform news alongside broader ecommerce trends and merchant tips.

7. commercetools Blog (Germany)

A composable, headless commerce platform aimed at enterprise retailers, commercetools so expect more technical and architecture-minded content here than on typical merchant blogs.

8. Spryker Blog (Germany)

Spryker’s blog leans toward B2B and enterprise ecommerce, covering composable commerce, marketplace models, and digital transformation for larger retailers.

9. Mirakl Blog (France)

Mirakl is behind a lot of the marketplace infrastructure used by major European retailers, and its blog is one of the better resources for anyone building or running a marketplace.

10. Centra Blog (Sweden)

A Swedish ecommerce platform built for both B2C and B2B, Centra’s blog covers platform features alongside broader commerce strategy content.

11. Saleor Blog (Poland)

Another open-source, API-first commerce platform, Saleor’s blog is aimed squarely at developers building headless storefronts and integrations.

12. Alokai Blog (Poland)

Formerly Vue Storefront, Alokai focuses on headless commerce frontends, with a blog covering frontend architecture, performance, and composable commerce trends.

13. Vinted Newsroom (Lithuania)

Vinted’s newsroom is more press hub than blog, but it’s worth watching if you’re interested in how one of Europe’s biggest C2C marketplaces talks about its own growth and policies.

Payments and Checkout

Checkout experience makes or breaks conversion, and these blogs cover it from the payments side.

14. Adyen Blog (Netherlands)

Adyen’s blog covers payments infrastructure and checkout optimization, with a strong focus on how payment experience affects conversion for larger retailers.

15. Mollie Blog (Netherlands)

Mollie is one of the most popular payment providers for European SMB ecommerce, and its blog covers practical payments and checkout advice for smaller merchants specifically.

16. Unzer Blog (Germany)

A German payments provider whose blog covers checkout, fraud prevention, and payments trends relevant to merchants operating across the EU, Unzer’s blog is a solid resource.

17. Payplug Blog (France)

Payplug focuses on payments for French and European merchants, with blog content geared toward practical checkout and conversion advice.

18. Billie Blog (Germany)

Billie focuses on B2B BNPL specifically, so its blog is one of the few genuinely useful resources if you sell to other businesses rather than consumers.

Product Data, Feeds, and Merchandising

Good product data is invisible when it works and painfully obvious when it doesn’t. These blogs cover PIM, feed management, and merchandising.

19. Akeneo Blog (France)

Akeneo is one of the most widely used open-source Product Information Management (PIM) tools, and its blog is genuinely strong on product data strategy and merchandising.

20. Productsup Blog (Germany)

Productsup covers product feed management and marketplace syndication, useful if you’re selling across multiple channels and struggling to keep product data consistent.

21. inRiver Blog (Sweden)

Another strong PIM-focused blog, inRiver covers product data quality and how it affects conversion across channels.

22. Channable Blog (Netherlands)

Channable’s blog covers feed management and marketplace advertising, with practical advice for merchants selling across Google Shopping, Amazon, and similar channels.

23. ChannelEngine Blog (Netherlands)

Focused specifically on marketplace integration, ChannelEngine’s blog is a solid resource if you’re expanding onto multiple European marketplaces.

24. Lengow Blog (France)

Lengow covers feed management and marketplace strategy from a French perspective, with content geared toward merchants expanding across European sales channels.

25. Photoroom Blog (France)

A more unusual one on this list. Photoroom makes AI product photography tools, and its blog covers product imagery, a surprisingly underrated part of ecommerce conversion.

Shipping, Fulfillment, and Logistics

Getting the order to the customer, and handling it well when they send it back, is its own discipline. These blogs cover that side of the business.

26. Sendcloud Blog (Netherlands)

One of the most popular shipping platforms for European ecommerce, Sendcloud’s blog covers shipping strategy, returns, and logistics trends merchants actually care about.

27. ShippyPro Blog (Italy)

Similar territory to Sendcloud but from an Italian perspective, ShippyPro’s blog covers shipping software and logistics for online sellers.

28. byrd Blog (Austria)

byrd covers ecommerce fulfillment and third-party logistics from an Austrian 3PL provider, useful if outsourcing your warehousing is on the table.

29. fulfillmenttools Blog (Germany)

fulfillmenttools is focused on order fulfillment software, with content on warehouse operations and order orchestration for growing retailers.

Personalization, Loyalty, and Customer Experience

This is the space we spend the most time in ourselves. These blogs cover loyalty program strategy, personalization, and the customer experience side of retention.

30. Emarsys Resources (Austria, now part of SAP)

Now part of SAP, Emarsys covers marketing personalization and customer engagement strategy, with plenty of content relevant to loyalty and retention specifically.

31. Contentsquare Blog (France)

One of the strongest experience analytics blogs out there, Contentsquare covers how customers actually behave on ecommerce sites and what that means for conversion.

32. Nosto Blog (Finland)

Nosto covers ecommerce personalization, with practical content on product recommendations and tailoring the shopping experience by customer segment.

33. Spotler Blog (Netherlands)

Spotler’s blog is marketing automation content aimed specifically at ecommerce and retail marketers, covering campaigns, segmentation, and lifecycle marketing.

34. Voyado Blog (Sweden)

Another strong loyalty and CRM blog, Voyado covers retention strategy and customer lifetime value for retail brands.

35. Splio Blog (France)

Splio covers loyalty and CRM from a French and broader European perspective, with a mix of strategy pieces and platform-specific content.

36. trbo Blog (Germany)

Focused on onsite personalization, trbo’s blog covers product recommendations and testing that’s directly applicable to conversion rate work.

Marketing, Ads, and Affiliate Growth

The blogs in this group focus on getting customers in the door in the first place.

37. Smartly.io Blog (Finland)

Smartly.io covers paid social and ecommerce ad automation, useful if performance marketing and ad spend efficiency are a big part of your role.

38. Omnisend Blog (Lithuania/Estonia)

One of the better email and SMS marketing blogs for ecommerce specifically, Omnisend’s blog has a lot of practical, tactical advice rather than abstract strategy.

39. Actito Blog (Belgium)

Actito is marketing automation content aimed at retail and ecommerce specifically, covering campaign strategy and customer journey design.

Retail Tech, Agencies, and Customer Experience

A mix of agencies and specialist tools that round out the more operational and experience-focused side of ecommerce.

40. Cegid Retail Blog (France)

Cegid covers retail and ERP software from a French perspective, with content that leans toward omnichannel retail operations.

41. Trusted Shops Blog (Germany)

Trusted Shops is best known for trust badges and buyer protection, and its blog covers building customer trust and reducing cart abandonment through transparency.

42. Skeepers Blog (France)

Skeepers covers user-generated content and review strategy, useful if social proof and reviews are something you’re actively trying to improve.

43. Bambuser Blog (Sweden)

Focused specifically on live shopping and social commerce, Bambuser’s blog is a genuinely useful niche resource if that’s a channel you’re exploring.

44. Vaimo Blog (Sweden)

An Adobe Commerce implementation agency whose blog covers enterprise ecommerce strategy and platform migrations, Vaimo is worth following if you’re on that stack.

45. Wolfgang Digital Blog (Ireland)

An Irish digital marketing agency with a blog covering ecommerce SEO, PPC, and analytics, Wolfgang Digital writes from an agency’s on-the-ground perspective.

46. iAdvize Blog (France)

iAdvize covers conversational commerce and live chat strategy, useful if you’re thinking about how messaging and chat fit into your sales funnel.

Print-on-Demand and DTC

If dropshipping or print-on-demand is part of your business model, these two are worth bookmarking.

47. Printful Blog (Latvia)

One of the largest print-on-demand platforms in Europe, Printful’s blog is full of practical advice for dropshipping and POD sellers specifically.

48. Printify Blog (Latvia)

Printful’s biggest competitor in the POD space, Printify covers similar ground with its own take on product ideas and store-building advice.

Bookmark the Ones That Fit Your Stack

That’s 48 blogs, and realistically nobody reads all of them every week. Start with the two or three groups closest to what you’re working on right now, whether that’s platform selection, payments, logistics, or retention, and build out from there.

If retention and loyalty are part of what you’re reading up on, that’s exactly where we live. 99minds helps online and physical retailers run gift card programs, store credit for returns, loyalty programs, coupons, membership plans, and referral programs, all from a single dashboard that syncs across your online store and physical locations.

You can also grab 99minds directly from the Shopify App Store if you’re already set up there.