What a beautiful thing it is to have a doting father! A personal hero who is irreplaceable in our lives. Father’s day falls this Sunday. Isn’t it a great occasion to show how much…

“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo. In a single phrase, the above quote encapsulates the…

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever” – David Baker. Gift cards have long been recognized…

A beautiful thing about gift cards is that you don’t have to be right; you don’t have to pick a blouse in the right style, a pillow in the perfect color, or a new sweater in the…

For retailers, Mother’s day is a lucrative day in their business if rightly used. Americans spend extravagantly on this with the average gift value being around $200. If you want to cash in on…

During the pandemic, Amazon, the world’s biggest online retailer removed its “suggested products” option because of the surge in online orders and as it was too much even for them to take.…