Cart Item Filters | Product-Level Reward Control | 99minds

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Cart Item Filters

Reward the right products. Every time. Without building 20+ workflows.

Cart Item Filters let you control exactly which products trigger a reward, and which products a reward can be redeemed on, all from a single, reusable rule. Set them up once, then use them across as many workflows as you need.

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Trusted by teams at

Bestop
Cariloha
Club Monaco
Birdsnest
Flynn Ohara
Corner Bakery
Tootsies
Jaxen Gray
Lovable
Mud Australia
Dunning
La Senza
Mizuno
Natori
DIM Paris
Pinstripes
Greg Norman
Solo Brands
Solstice Sunglasses
ThirdLove
Bestop
Cariloha
Club Monaco
Birdsnest
Flynn Ohara
Corner Bakery
Tootsies
Jaxen Gray
Lovable
Mud Australia
Dunning
La Senza
Mizuno
Natori
DIM Paris
Pinstripes
Greg Norman
Solo Brands
Solstice Sunglasses
ThirdLove

The problem with product-specific promotions

Want to reward customers only when they buy a specific item? Or make sure a coupon can't be redeemed on clearance stock? Normally, that means building a brand new workflow, with its own rules and its own maintenance, every single time.

That doesn't scale. Cart Item Filters fixes this problem at the source.

What Cart Item Filters Do?

Gate issuance by product

Trigger loyalty points, gift cards, coupons, or store credit only when a specific product (or set of products) is in the customer's cart.

Gate issuance by product

Gate redemption by product

Restrict a reward so it can only be used on eligible products, protecting margins on items you don't want discounted.

Gate redemption by product

Reuse across workflows

Build a filter once and apply it to any number of existing or future reward workflows, no duplicate setup required.

Reuse across workflows

Combine with any reward type

Works with points, gift cards, coupons, and store credit, so you're not locked into one kind of promotion.

Combine with any reward type

Built for Real Merchant Scenarios

Reward bonus points only on new arrivals or a specific product line

Restrict a seasonal coupon to full-price items only

Make a gift card redeemable exclusively on a featured collection

Run a launch promotion without spinning up a separate campaign structure

Why it Matters?

Less setup

One filter can power multiple reward workflows, cutting down the number of rules you have to create and maintain.

More control

Target promotions to the exact products that matter, without loosening your rules storewide.

Faster to launch

Skip the back-and-forth of building custom logic for every new product promotion. Set the filter, plug it into your workflow, go live.

Customer Success Stories

Don’t just take our word for it. Hear it from our successful customers. All Customer Stories

  • Mud Australia

    38%

    Increase Average Spend Over Gift Card Value

    Multi-Currency

    AUS $ USD $ GBP £

    30%

    Increase in Sales due to rise in Gift card Redemption frequency

    Saved 400hrs

    Manual work

    Mud Australia store
  • Solstice

    $640K

    In Sales due to Promotional Gift Cards

    45 Days

    Summer Promotion

    28%

    Increase in AOV

    Gift Card

    As new promotion channel

    Solstice campaign
  • Natori

    25%

    Increase in
    Customer LTV

    Omnichannel

    Online and In-store

    40%

    Higher Spending on Redemption

    Gift Cards

    As new marketing channel

    Natori product
  • Bestop

    $1.5M

    In Sales due to Gift Card Promotion

    60 Days

    Social Media promotion with Heather Storm

    20%

    Increase in AOV

    15%

    Increase in Conversion Rate

    Bestop promotion
  • Calico

    25%

    Increase in
    Customer LTV

    30%

    Increase in ARR

    10%

    Increase in AOV

    Omnichannel Loyalty & Referral

    New Customer Acquisition & Retention channel

    Calico loyalty
  • Tassels

    15%

    Increase in
    Customer LTV

    20%

    Increase in ARR

    15%

    Increase in AOV

    Omnichannel Loyalty & Referral

    New Customer Acquisition & Retention channel

    Tassels loyalty
Cart Item Filters

How it works

Target rewards at the exact products in a customer's cart - in four steps.

1

Create a filter

Define the filter based on 12 different attributes including product name, product ID, category, vendor, quantity, tags, collection ID, and much more.

2

Specify additional conditions

Define any additional validation criteria for the items in the cart - sum of product quantities, biggest item value, smallest item value, and more.

3

Attach it to a workflow

Use the filter as a condition for issuance or redemption of a reward in any existing or new workflows. Use it for gift cards, store credit, loyalty points - anything!

4

Launch

The reward now applies only to the products on which you wanted it to be applied.

THE PROCESS
FILTER ON 12 attributes
Category Vendor Tags
Conditions
Qty ≥ 3
Max ≥ $40
Min ≥ $10
WORKFLOW If the cart matches, issue the reward
Gift card
Store credit Loyalty points
REWARD TARGETED · REWARD TARGETED ·
Customer cart 3 items
Night cream Reward applied $42
Tote bag $18
Socks $11

Frequently Asked Questions (FAQs)

  • It's a reusable rule that limits a reward workflow to specific products. You define which product or products the filter applies to, then attach that filter to any reward workflow, controlling when a reward is issued or where it can be redeemed.

  • Yes. That's the core benefit. Build the filter once and apply it to as many existing or future reward workflows as you need, instead of recreating the same product logic every time.

  • Both. You can use a Cart Item Filter to trigger a reward only when a certain product is in the cart, or to restrict where an already-issued reward can be redeemed. The same filter type supports either use case.

  • Loyalty points, gift cards, coupons, and store credit all support Cart Item Filters, so you're not limited to a single promotion type.

  • Yes. A single filter can include multiple products, so you can group items (for example, an entire new collection or product line) under one rule.

  • No. Cart Item Filters plug into your current workflows as a condition. You don't need to rebuild anything that's already running unless you want to add product-level targeting to it.

  • Yes. Set up a filter that excludes those products, then attach it to the relevant workflow so the reward only applies to full-price or eligible items.

  • No. You only need a filter where you want product-specific control. Workflows without a filter attached continue applying to all products as usual.

  • Yes. Updating the products in a filter automatically updates every workflow that filter is attached to, so you don't have to edit each workflow individually.

  • Yes. Cart Item Filters can be added to workflows you're already running, or used when setting up a new reward program from scratch.

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