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Looking beyond Marsello? See why brands choose 99minds for gift cards, gamification, flat pricing with no store count-based charges, and email marketing included in every plan - not sold as a separate add-on.
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Marsello focuses on loyalty programs and built-in email marketing for Shopify and Lightspeed brands, but has no gift card product, no gamification mechanics, and no paid membership programs. Email marketing is a paid add-on on top of the loyalty plan, and pricing is per site, meaning multi-location brands pay more with every location they connect. 99minds delivers gift cards, gamification, paid memberships, and flat pricing for merchants of any size on any platform.
Marsello has no gift card feature. Brands that need digital or physical gift cards alongside loyalty must install and pay for a separate app. 99minds delivers gift cards, store credits, loyalty, and referrals in one platform with no extra subscriptions.
Marsello offers points and referrals but has no spin-to-win, scratch card, or punch card mechanics. 99minds includes these gamification tools to drive repeat engagement beyond standard purchase rewards.
Marsello's email campaigns, automations, and marketing analytics require a separate Marketing add-on starting at $15 per 1,000 customers on top of the loyalty plan. SMS is an additional cost. 99minds includes built-in retention tools without bolt-on billing.
Marsello charges per site, so every store location you connect adds $60-$120 per month to your bill. A brand with 5 locations pays $300-$600 per month before adding the email marketing add-on. 99minds offers flat pricing from $49 per month with no per-location charges and no order volume caps.
A detailed side-by-side comparison of 99minds and Marsello across loyalty, gift cards, memberships, pricing, integrations, and more.
Because 99minds is more than a loyalty app - a complete customer retention platform built for omnichannel growth.
Loyalty, gift cards, store credits, referrals, coupons, and mobile wallet - all from one dashboard. No juggling multiple tools or paying for separate add-ons.
Plans start at $49/month with no volume traps or hidden fees. Fully public pricing means no surprise quotes - most brands save 70-85% annually by switching to 99minds.
Native POS support for Square, Heartland, Lightspeed, Clover, and ConnectPOS means loyalty rewards work seamlessly in-store and online - not just on Shopify POS.
Every plan includes dedicated onboarding support and round-the-clock assistance - not just enterprise tiers. Get a team that monitors your program and suggests improvements.
Don’t just take our word for it. Hear it from our successful customers. All Customer Stories
Increase Average Spend Over Gift Card Value
AUS $ USD $ GBP £
Increase in Sales due to rise in Gift card Redemption frequency
Manual work
In Sales due to Promotional Gift Cards
Summer Promotion
Increase in AOV
As new promotion channel
Increase in Customer LTV
Online and In-store
Higher Spending on Redemption
As new marketing channel
In Sales due to Gift Card Promotion
Social Media promotion with Heather Storm
Increase in AOV
Increase in Conversion Rate
Increase in Customer LTV
Increase in ARR
Increase in AOV
New Customer Acquisition & Retention channel
Increase in Customer LTV
Increase in ARR
Increase in AOV
New Customer Acquisition & Retention channel
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Common questions about switching from Marsello to 99minds.
Yes. 99minds covers Marsello's core strengths - points-based loyalty, referral programs, customer segmentation, and Apple and Google Wallet passes - and adds a full gift card suite, gamification mechanics (spin-to-win, punch cards, scratch cards), store credits, paid membership programs, and advanced coupon management. 99minds also supports Adobe Commerce, Salesforce Commerce Cloud, and Microsoft Dynamics 365, platforms Marsello does not serve. Pricing starts at $49 per month flat with no store count-based charges and no separate email marketing fees.
Marsello's loyalty plans start at $60 per month USD (Loyalty Launch) and $120 per month USD (Loyalty Accelerate) per site. A 'site' is each location you sell from, so a brand with 3 locations pays $180 per month on the Launch plan before adding the Marketing add-on. The Marketing add-on for email campaigns starts at $15 per 1,000 customers and is priced separately. SMS is billed additionally at $0.028 USD per credit. There is no permanent free plan, only a 14-day free trial. 99minds charges $49 per month flat with no per-site or per-customer fees.
No. Marsello has no gift card feature. Their platform focuses on points-based loyalty, referrals, digital wallet passes, and email marketing. Brands that need gift cards alongside loyalty must install a separate Shopify app and pay additional fees. 99minds provides digital and physical gift cards, bulk generation, scheduled delivery, and multi-store gift cards within the same platform as loyalty and referrals.
Marsello integrates with Shopify, Shopify Plus, WooCommerce, BigCommerce, and Ecwid. There is no native support for Adobe Commerce (Magento), Salesforce Commerce Cloud, or Microsoft Dynamics 365. 99minds integrates natively with all of these platforms, making it the stronger fit for enterprise commerce brands or those using non-Shopify stacks.
Marsello supports Lightspeed Retail, Lightspeed Hospitality, Heartland Retail, Cin7 Omni, and Clover (in beta). Square is not supported. Shopify POS is also supported via the Shopify integration. 99minds connects natively with Square, Heartland, Lightspeed, and Clover for full omnichannel loyalty and gift card redemption across online and in-store channels.
No. Marsello offers a 14-day free trial but has no permanent free tier. Paid plans start at $60 per month USD (Loyalty Launch) per site, and email marketing requires an additional paid add-on. 99minds offers a free plan with no order limit, and transparent paid plans starting at $49 per month flat.
No. Email campaigns, marketing automations, and Google Review Manager in Marsello require a separate Marketing add-on priced from $15 USD per 1,000 customers. SMS is billed separately. On 99minds, customer engagement tools are part of the platform, not a separate bolt-on that scales with your database size.
Yes. 99minds provides a guided migration to transfer loyalty points balances, customer records, VIP tier status, and referral history from Marsello. The onboarding team works with you throughout the switch so your customers retain all existing rewards without disruption.