Written by: Mrudul

5 Reasons Why Your Business Should Offer Gift Cards for Mother’s Day

There's no surer way to show someone you love and appreciate them than with a gift. The same goes for Mother's Day: a present that celebrates the special women in your life is a sweet and meaningful gesture. But what if the special lady in question already has everything she needs? Enter: gift cards. Offering.

There’s no surer way to show someone you love and appreciate them than with a gift.

The same goes for Mother’s Day: a present that celebrates the special women in your life is a sweet and meaningful gesture.

But what if the special lady in question already has everything she needs? Enter: gift cards. Offering them for Mother’s Day is an easy and convenient way to make sure your customers’ gifts are just right and it also comes with its own set of perks for your business. Here are 5 big reasons why offering gift cards for Mother’s Day should be on your business‘ To-Do List this year.

Gift Cards Increase Sales During Mother’s Day

It’s a no-brainer that offering gift cards on Mother’s Day is great for your business. According to the National Retail Federation, Americans spent an estimated $26.7 billion dollars on Mother’s Day in 2018 so there’s a huge opportunity to capitalize on this spending! Gift cards are highly sought after for Mother’s Day as over 44% of consumers buy gift vouchers for the occasion. On top of that, research from 2017 has found that gift cards are at the top of consumers wish lists for Mothers Day. This makes sense, as it allows people to purchase thoughtfully and conveniently from their favorite brands without needing to worry about sizing or color selection. By offering your customers the chance to give unique gifts on this special day, you can open up a wealth of opportunities for increased sales and revenue in fact, more than 50% of customers are reported to spend more than the face value when they purchase a gift card! So make sure to consider offering gift cards this upcoming Mother’s Day it could be your best decision yet!

Gift Cards Provide Convenience for Customers Shopping for Mom

Gift cards are a popular option for Mother’s Day shoppers. Many retailers offer them for convenience, and they provide your customers with the ability to shop in their own timeframe and cater to mom’s needs. Gift cards are often seen as a go-to solution because they give your customers the flexibility to purchase something with little effort and make sure that their moms get exactly what they want – no guessing required. Plus, it doesn’t matter if Mom already has an item because you can guarantee that she can exchange it for something she’ll love. Not only does this create convenience for your customers, but it also helps you move inventory that may not have been selling too well or allows you to compete with huge online stores like Amazon. Giving gift cards allows your customers more personalized options when shopping for Mom, rather than just buying from the same companies that everyone else is buying from.

Gift Cards Drive Repeat Business and Customer Loyalty

One reason why your business should offer gift cards for Mother’s Day is that they drive repeat business and customer loyalty. Many customers are more likely to make a purchase if they know they can get something back in return. With a gift card, customers have an incentive to come back and shop again to redeem the value of their card. This sort of reward system is similar to customer loyalty cards, which offer rewards for repeat purchases. These rewards reinforce positive customer experiences, encouraging customers to shop with you again and again. Gift cards also encourage customers to share their experiences with others, making them loyal brand ambassadors who will spread the word about your store. Gift cards are a great way to increase repeat business, thereby increasing sales and building customer loyalty. As such, they can be an invaluable tool for boosting your bottom line this Mother’s Day!

Gift Cards Can Introduce New Customers to Your Business

If you’re looking to increase your customer base, offering gift cards is a great way to do it. In fact, over 40% of those who receive a gift card for your business are first time customers! Gift card programs have emerged as alternatives to help companies increase revenue and reduce voluntary churn. Plus, with the current pandemic making people more conscious of their spending, chances are more people will be looking out for unique gift experiences that your business can offer – in the form of a gift card! With bulk purchases from companies, you can also drive huge sales for retailers – especially when Mother’s Day is around the corner. A well-designed gift card program could attract new customers and offer them an opportunity to experience something different. What’s great about gift cards is that they provide flexibility to customers since they come at a fixed price. With most businesses now going online and turning their services digital, they can allow customers to download digital versions of their gift cards too. At the end of the day, its all about offering real value – in whatever form your customer prefers – so that they return again and again!

Gift Cards Are a Thoughtful and Memorable Gift for Mom

The fifth and final reason why your business should offer gift cards for Mother’s Day is that gift cards are a thoughtful, memorable gift that can be enjoyed for years to come. Instead of a less meaningful one-time purchase of a bouquet of flowers that will die off in a week or two, you can give mom the gift of choice with a gift card. Plus, there are so many options available nowadays that it’s easy to create a custom experience. Depending on the type of mom you have, you can give her the chance to shop at her favorite stores, such as Amazon, Nordstrom, and Lululemon,; go pamper herself at the spa; explore her green thumb with gardening supplies from Home Depot or Lowe’s; or even explore new places with Airbnb. Gift cards create an opportunity for creative expression and thoughtfulness. Not only does it show how well you know your moms interests and preferences but it also gives her the freedom to buy what she wants when she wants it — an effortless shopping experience!

Conclusion

Mothers Day is a great opportunity for your business to boost sales, increase brand loyalty and attract new customers. Whether you’re offering physical cards or digital ones, offering gift cards is a great way to engage with your customers and make sure they can give the perfect gift to their loved ones. From shopping discounts to freebies, gift cards can be tailored to meet the individual needs of your customers. Moreover, they are easy to manage and provide a great return on investment to your business. Gift cards are an excellent way to swoop in and take advantage of this opportunity to make your customers feel special and show them your appreciation on Mothers Day. So, don’t miss the chance to offer gift cards this Mother’s Day for a win-win situation.