Gift cards are one of the most underrated tools in a business owner’s playbook. The global gift card market is on track to surpass $500 billion by 2030, and digital gift cards are leading that growth. Whether you run an ecommerce store, a retail boutique, or a restaurant chain, the right gift card app can help you lock in revenue, bring in new customers, and drive repeat purchases.
But “gift card apps” means something different depending on who’s asking. Some apps help individuals buy, earn, or organize gift cards for personal use. Others are built for businesses to issue, manage, and scale their own gift card programs. This list focuses on the latter. Here are the 10 best gift card apps to grow your business in 2026.
Consumer Gift Card Apps vs. Business Gift Card Software
Before we get into the list, here’s a quick distinction worth making.
Consumer gift card apps like Gyft, Fetch Rewards, and Swagbucks are designed for individuals. They let you buy gift cards at a discount, earn rewards for everyday purchases, or keep all your gift card balances in one place. Great for personal use, but not what you’re looking for if you’re running a business.
Business gift card software is a different category entirely. These platforms let brands issue their own branded digital or physical gift cards, track redemptions in real time, and connect gift cards to loyalty programs, store credit, and marketing automation. That’s exactly what this list covers.
If you’re a business owner looking to sell gift cards and build lasting customer relationships, the tools below are built for you.
TL;DR - Top 10 Best Gift Card Apps at a Glance
| App | Best For | Platform | Pricing Starts At | Multicurrency | Omnichannel |
|---|
| 99minds | All-in-one gift card, loyalty, and store credit | Shopify, BigCommerce, Lightspeed + | Custom | ✅ | ✅ |
| Rise.ai | Refund-to-store-credit automation | Shopify | $19.99/mo | ❌ | Limited |
| Voucherify | API-first custom gift card experiences | Any (via API) | $500/mo | ✅ | ✅ |
| Givex | Enterprise omnichannel gifting | Custom POS/ecom | Custom | ✅ | ✅ |
| Square Gift Cards | Square POS users and small businesses | Square ecosystem | Free | ❌ | Limited |
| Vify | Design-focused digital gift cards | Shopify | Free / $9.99/mo | ❌ | ❌ |
| GV (Govalos) | Budget Shopify merchants | Shopify | Free | ❌ | ❌ |
| GiftKart (SkaiLama) | Lifecycle marketing and win-back campaigns | Shopify | $29/mo | ❌ | Limited |
| PassKit | Mobile wallet-based gift cards | Any (via API) | $39/mo | Limited | Limited |
| Gyft for Business | Corporate rewards and multi-retailer gifting | Any | Free | ❌ | ❌ |
What Should You Look for in a Gift Card App?
Not all gift card apps are built the same. Before committing to a platform, run through these seven questions:
- Platform compatibility: Does it integrate with your existing ecommerce platform or POS system?
- Digital and physical card support: Can it issue both formats, or just one?
- Omnichannel sync: Are balances updated in real time across your online store and physical locations?
- Multicurrency support: Can it handle customers paying in different currencies?
- Loyalty and store credit integration: Can gift cards connect to a broader 99minds loyalty program or store credit system?
- Analytics and reporting: Can you track issuance, redemption rates, and outstanding balances from one dashboard?
- Fraud protection: Does it have safeguards against unauthorized redemptions and gift card abuse?
The more of these boxes a platform checks, the less you’ll need to stitch together with other tools.
The 10 Best Gift Card Apps to Grow Your Business in 2026
Here’s a detailed breakdown of the best gift card software available right now, starting with the most comprehensive option. Pricing and review counts below reflect publicly listed figures as of July 2026; check each vendor’s official page for current numbers before you buy.
99minds is an all-in-one 99minds gift card platform built for ecommerce and retail brands that want to manage gift cards, loyalty programs, and store credit from a single dashboard. Unlike most tools on this list, 99minds isn’t tied to a single platform: it works across Shopify, BigCommerce, Lightspeed, and more, making it the strongest pick for multichannel businesses.
99minds best features
- 99minds multicurrency digital gift cards for international and cross-border customers
- Omnichannel sync across POS and ecommerce in real time, so balances are always accurate
- Built-in loyalty and rewards engine to run points programs alongside gift cards
- Store credit and customer wallet management for hassle-free returns and refunds
- Custom automation workflows for gift card issuance, reminders, and expiry management
- Apple and Google Wallet pass support for mobile-first redemption experiences
- Deep 99minds integrations with Shopify, BigCommerce, Klaviyo, Omnisend, Lightspeed, and more
99minds limitations
- Pricing is custom, so you’ll need to connect with the team to get a quote
- The breadth of features may be more than a very early-stage store needs right away
99minds pricing
- Custom pricing based on business size and requirements
- Book a demo for a tailored quote
99minds ratings and reviews
Automate your Gift Card Program Effortlessly
With 99minds, manage omnichannel gift cards at scale, all from one platform.
2. Rise.ai
Rise.ai is a popular Shopify gift card and store credit platform best known for converting refunds into store credit rather than cash payouts. It’s a focused tool for Shopify brands that want to keep more revenue inside their ecosystem.
Rise.ai best features
- Automated store credit and rewards issuance on refunds and returns
- Customizable branded gift cards with flexible design options
- Smart workflows for refunds, exchanges, and loyalty scenarios
- Bulk gift card issuance for seasonal promotions and wholesale gifting
- Gift card balance reminders to encourage redemption and drive return visits
Rise.ai limitations
- Exclusively built for Shopify, so it won’t work if you’re on BigCommerce or another platform
- Some merchants find the pricing climbs quickly as their store scales up
Rise.ai pricing
- Starts at $19.99/month (Shopify App Store)
Rise.ai ratings and reviews
- Shopify: 4.8/5 (1,000+ reviews)
3. Voucherify
Voucherify is an API-first promotions and gift card platform designed for tech-forward brands and developer teams. If you need complete control over how your gift card program behaves, including custom logic, multi-region support, and deep personalization, this is the platform for it.
Voucherify best features
- Developer-first REST API architecture with extensive documentation and SDKs
- Gift cards, coupons, loyalty points, and bundled promotions from one engine
- Dynamic display rules and real-time personalization for targeted campaigns
- Enterprise-grade security and compliance certifications
- No-code campaign manager for marketing teams, alongside the full API for developers
Voucherify limitations
- The higher starting price makes it a better fit for mid-market and enterprise brands
- Getting the most out of the platform does require technical resources, at least during setup
Voucherify pricing
- Starter: $500/month
- Growth: $800/month
- Professional: $1,500/month
- Enterprise: Custom pricing
Voucherify ratings and reviews
- G2: 4.6/5 (200+ reviews)
- Capterra: 4.7/5 (80+ reviews)
4. Givex
Givex is an enterprise-grade gift card and loyalty platform that has been serving large retailers, restaurant chains, and hospitality brands for over two decades. It supports both digital and physical gift cards and is built for businesses running high-volume, omnichannel operations.
Givex best features
- Digital and physical gift card issuance and full lifecycle management
- POS integrations across major retail and hospitality systems
- Branded loyalty programs and stored-value management for multi-location businesses
- Enterprise-level fraud protection, compliance tools, and audit logging
- Multi-location and multicurrency support for global operations
Givex limitations
- Implementation timelines can be longer than lighter-weight alternatives
- Better suited to mid-market and enterprise brands; smaller businesses may find it more than they need
Givex pricing
- Custom pricing (contact the team for a quote)
Givex ratings and reviews
- G2: 4.2/5 (30+ reviews)
- Capterra: 4.4/5 (20+ reviews)
5. Square Gift Cards
Square Gift Cards is one of the easiest ways for small businesses to get started with gift cards. If you’re already using Square POS, adding gift cards to your setup is nearly effortless and comes with no extra monthly fees.
Square gift cards best features
- Physical and digital gift card issuance through the Square ecosystem
- Gift card tracking dashboard built directly into the Square dashboard
- Easy balance top-ups and balance checks for customers
- Compatible with both in-store sales via Square POS and online sales via Square Online
- Affordable physical card printing with bulk order discounts
Square gift cards limitations
- Tied to the Square ecosystem, so it’s not an option if you use a different POS or ecommerce platform
- Fewer customization and branding options compared to dedicated gift card software
Square gift cards pricing
- Free with any Square account
- Physical cards from approximately $0.40 per card (bulk pricing available)
Square gift cards ratings and reviews
- G2: 4.5/5 (overall Square platform rating)
- Trustpilot: 4.2/5 (general Square rating)
6. Vify
Vify is a Shopify-native gift card app that enhances the digital gifting experience with beautiful templates, scheduled delivery, and personalized messages. It’s focused on making the act of giving feel thoughtful and special, which pays off during seasonal campaigns and holidays.
Vify best features
- Wide selection of stylish, customizable gift card templates
- Personalized gift messages with scheduled delivery to the recipient
- PDF gift card downloads so recipients always have a copy
- Lightweight setup with no coding or technical knowledge required
- Works especially well for holiday, birthday, and seasonal gifting campaigns
Vify limitations
- Shopify-only, so it won’t work on BigCommerce or other platforms
- The free plan has limited template and delivery options compared to paid tiers
Vify pricing
- Free plan available
- Paid plans from $9.99/month
Vify ratings and reviews
- Shopify: 4.9/5 (900+ reviews)
7. GV: Gift Cards Loyalty Rewards (Govalos)
GV by Govalos is a budget-friendly Shopify app that bundles digital gift cards with a basic loyalty points system. It’s a solid entry point for smaller Shopify merchants who want both features without committing to a larger platform spend.
GV best features
- Customizable digital gift cards with multiple template options
- Basic loyalty points and rewards system included alongside gift cards
- Instant digital delivery to gift card recipients
- Simple setup that doesn’t require any technical knowledge
- Free plan available with core features included
GV limitations
- Advanced features available in dedicated loyalty or gift card platforms aren’t present here
- Primarily Shopify-focused with limited integrations outside that ecosystem
GV pricing
- Free plan available
- Paid plans for advanced features (check Shopify App Store for current pricing)
GV ratings and reviews
- Shopify: 4.8/5 (200+ reviews)
8. GiftKart (SkaiLama)
GiftKart by SkaiLama is a full-featured Shopify gift card and retention suite. It goes well beyond simple gift card issuance to offer cashback campaigns, automated win-back flows, and bulk gifting tools designed to re-engage lapsed customers and drive customer retention.
GiftKart best features
- Branded digital gift cards with fully customizable designs
- Automated bulk gift card campaigns for promotions, holidays, and corporate gifting
- Cashback offers tied to gift cards to incentivize higher average order values
- Customer wallet and balance-check functionality for a smooth redemption experience
- Integrations with Klaviyo, Omnisend, and other email marketing tools
GiftKart limitations
- Shopify-only, so it’s not a fit for merchants on other platforms
- The full feature set requires some setup time to configure campaigns and automations properly
GiftKart pricing
GiftKart ratings and reviews
- Shopify: 4.9/5 (500+ reviews)
9. PassKit
PassKit takes a different approach: instead of a traditional gift card link or PDF, it delivers gift cards as mobile wallet passes that live in the customer’s Apple Wallet or Google Wallet. No app download required, and the card updates automatically when the balance changes.
PassKit best features
- Digital gift cards delivered as native Apple and Google Wallet passes
- Loyalty pass support alongside gift card functionality in the same platform
- Real-time balance updates pushed directly to the customer’s wallet pass
- API access for custom integrations into existing ecommerce or POS workflows
- Platform-agnostic setup that doesn’t require a specific ecommerce platform
PassKit limitations
- The mobile wallet approach works best for smartphone-savvy customer bases
- Less suited to businesses that also need robust physical card printing and management
PassKit pricing
PassKit ratings and reviews
- Capterra: 4.7/5 (30+ reviews)
- G2: 4.4/5 (10+ reviews)
10. Gyft for Business
Gyft for Business is a corporate gifting and rewards tool that gives companies access to a catalog of 200+ major retailer gift cards. Rather than issuing your own branded cards, you’re distributing gift cards from well-known brands like Amazon, Starbucks, and Target as customer incentives or employee rewards.
Gyft for business best features
- Access to 200+ retailer gift cards across popular brands and categories
- Instant digital delivery via email with no physical fulfillment needed
- Bulk purchasing options designed for large reward or incentive programs
- API access for integration into HR platforms, CRM systems, or rewards dashboards
- No platform fee; gift cards are purchased at or near face value
Gyft for business limitations
- Not a branded gift card solution; you can’t issue your own store’s gift cards through Gyft
- Better suited to corporate reward programs than customer-facing gift card marketing campaigns
Gyft for business pricing
- No platform fee; gift cards are purchased at face value or a slight discount depending on the retailer
Gyft for business ratings and reviews
- Trustpilot: 4.3/5 (general Gyft rating)
Choose the Gift Card App That Grows with Your Business
The right gift card app depends on three things: where you sell, how you want to engage customers, and how much you need to scale.
If you’re a smaller Shopify brand just getting started, tools like Vify or GV give you a low-cost, low-friction way to offer gift cards and start building loyalty. If you’re running a Square-based retail or pop-up business, Square Gift Cards is the path of least resistance. For Shopify brands focused on lifecycle marketing and win-back campaigns, GiftKart offers strong automation out of the box.
But if you’re a multichannel merchant who sells online and in-store, serves international customers, or wants to connect gift cards to a broader loyalty program and 99minds store credit system, you’ll quickly outgrow the Shopify-only tools. That’s where 99minds stands apart. It’s the only platform on this list that combines multicurrency gift cards, omnichannel sync, loyalty, and store credit in one place, without locking you into a single ecommerce platform.
The best gift card programs aren’t just seasonal plays. They’re ongoing customer retention tools that grow with your brand. Make sure the app you pick is built to keep up.
Ready to launch a gift card program that works across every channel? Book a free demo with 99minds and see what’s possible for your business.
Frequently Asked Questions (FAQs) on Gift Card Apps
What are gift card apps?
Gift card apps fall into two categories: consumer apps that help individuals buy, earn, and organize gift cards for personal use, and business software that lets brands issue their own branded gift cards, track redemptions, and connect gifting to loyalty and marketing programs. This article covers the business category.
What is the best gift card app for small businesses?
For very small businesses, Square Gift Cards is a great free starting point if you're already on Square POS. Shopify merchants can try Vify or GV for low-cost options. As your business grows and you need more features like omnichannel sync and multicurrency support, a platform like 99minds becomes the stronger long-term fit.
Can gift card apps work with Shopify?
Yes. Most of the apps on this list integrate with Shopify, including 99minds, Rise.ai, Vify, GV, and GiftKart. Keep in mind that many of these tools are exclusively Shopify-based. If you also sell on BigCommerce, through a POS, or on other platforms, 99minds is the better option since it works across all of them.
What features should I look for in a gift card app?
The most important features are platform compatibility, digital and physical card support, omnichannel balance sync, multicurrency capability, loyalty and store credit integration, redemption analytics, and fraud protection. The more of these a platform covers natively, the less you'll need to patch together with additional tools.
Are there free gift card apps for businesses?
Yes. Vify, GV, and Square Gift Cards all have free plans or free tiers. These are good options for getting started, but free plans typically come with limitations on customization, analytics, and platform integrations. For businesses that want to scale, investing in a paid platform usually pays off quickly through better retention and revenue metrics.
How do digital gift cards help businesses increase revenue?
Digital gift cards help businesses in three main ways. First, they generate upfront revenue when the card is purchased, before any product is shipped. Second, gift card recipients often spend more than the card's face value at checkout, increasing average order value. Third, they bring in new customers when the recipient isn't an existing buyer. You can learn more in our guide to gift card marketing strategies.
Do gift card apps integrate with loyalty programs?
Some do, but not all. 99minds is the strongest example on this list: it combines gift cards, loyalty points, and store credit in one native platform without requiring separate apps. Rise.ai also has some loyalty capabilities. For most other tools, you'd need to integrate a separate loyalty app to get the same effect.
