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Looking beyond Smile.io? See why 1,000+ brands choose 99minds for gift cards, store credits, omnichannel loyalty, and advanced referral programs - all at a better price.
Trusted by teams at
Smile.io handles points and referrals well, but brands that need gift cards, store credits, POS loyalty, or support beyond Shopify quickly outgrow it. 99minds fills every gap Smile.io leaves open - see our pricing plans and compare for yourself.
Smile.io does not support gift cards or store credits - both of which 99minds handles natively out of the box.
Smile.io is built primarily for Shopify. Merchants on BigCommerce, WooCommerce, or Magento have very limited options.
Smile.io only supports Shopify POS. 99minds natively connects with Square, Heartland, Lightspeed, and Clover for true omnichannel in-store loyalty.
Smile.io pricing scales steeply with order volume, making it expensive for high-growth brands. 99minds offers transparent, budget-friendly plans.
A detailed side-by-side comparison of 99minds and Smile.io across loyalty, gift cards, pricing, integrations, and more.
More than a loyalty app - a complete customer retention platform built for omnichannel growth.
Loyalty, gift cards, store credits, referrals, coupons, and mobile wallet - all from one dashboard. No juggling multiple tools or paying for separate add-ons.
Plans start at $49/month with no volume traps or hidden fees. Fully public pricing means no surprise quotes - most brands save 70-85% annually by switching to 99minds.
Native POS support for Square, Heartland, Lightspeed, Clover, and ConnectPOS means loyalty rewards work seamlessly in-store and online - not just on Shopify POS.
Every plan includes dedicated onboarding support and round-the-clock assistance - not just enterprise tiers. Get a team that monitors your program and suggests improvements.
Don’t just take our word for it. Hear it from our successful customers. All Customer Stories
Increase Average Spend Over Gift Card Value
AUS $ USD $ GBP £
Increase in Sales due to rise in Gift card Redemption frequency
Manual work
In Sales due to Promotional Gift Cards
Summer Promotion
Increase in AOV
As new promotion channel
Increase in Customer LTV
Online and In-store
Higher Spending on Redemption
As new marketing channel
In Sales due to Gift Card Promotion
Social Media promotion with Heather Storm
Increase in AOV
Increase in Conversion Rate
Increase in Customer LTV
Increase in ARR
Increase in AOV
New Customer Acquisition & Retention channel
Increase in Customer LTV
Increase in ARR
Increase in AOV
New Customer Acquisition & Retention channel
Explore how 99minds stacks up against other leading loyalty and rewards platforms.
Common questions about switching from Smile.io to 99minds.
Yes. 99minds covers everything Smile.io offers in points and referrals, then adds native gift cards, store credits, cashback, gamification, and POS integrations for Square, Heartland, Lightspeed, and Clover - all features Smile.io does not provide. Plans start at $49/month with no order volume caps, making it a stronger option for most brands.
Smile.io has a free plan capped at 200 orders per month. Paid plans start at $15/month (Essential), then $79/month (Standard), $199/month (Growth, required for VIP tiers), and $999/month (Plus, required for API access). Order volume caps apply on all paid plans - exceeding them requires upgrading. 99minds starts at $49/month with no volume caps.
Smile.io does not support gift card management. It can offer a gift card as a reward type on Standard plans and above, but there is no native system for creating, tracking, or managing gift cards. 99minds provides full digital and physical gift card management including bulk creation, balance tracking, scheduled delivery, and multi-currency support - all out of the box.
No. Smile.io is built exclusively for Shopify. Merchants on BigCommerce, WooCommerce, Adobe Commerce (Magento), or Salesforce Commerce Cloud cannot use Smile.io. 99minds integrates with all of these platforms, plus Shopify and Shopify Plus.
VIP tiers on Smile.io require the Growth plan at $199/month. They are not available on the free, Essential ($15/month), or Standard ($79/month) plans. 99minds includes VIP tiers on all paid plans starting at $49/month.
Smile.io supports Shopify POS natively but has no integrations for Square, Heartland, Lightspeed, or Clover. If your business uses in-store POS systems outside Shopify's ecosystem, Smile.io cannot bridge online and in-store loyalty. 99minds supports Square, Heartland, Lightspeed, Clover, and ConnectPOS natively.
Yes. 99minds offers a guided migration process to transfer customer point balances, tier status, and program history from Smile.io. The 99minds onboarding team helps ensure customers retain their earned rewards without any disruption to your loyalty program.
Smile.io charges by order volume, so costs rise sharply as your business grows - the Plus plan at $999/month is required for API access and priority support. 99minds plans are feature-based, not volume-based, so you are never penalized for growth. Most high-volume brands save significantly when switching from Smile.io to 99minds.
