Top 7 Wrapped Gift Cards Alternatives and Competitors for Omnichannel Brands (2026)

Most brands start looking for Wrapped alternatives once their gift card program outgrows a gift-card-only tool. WrappedGiftCard is an omnichannel gift card platform for retailers, restaurants, golf clubs, and hospitality groups. It syncs one gift card balance across POS systems like Lightspeed, Square, and Heartland, plus online stores like Shopify and BigCommerce.

It does that job well, but every plan caps the number of locations and new gift card activations you get each month, with fees for going over. It’s a gift card tool only, so loyalty, referrals, and memberships need other apps. And its reporting stops at liability, which leaves finance teams to handle breakage and reconciliation in spreadsheets.

TL;DR: What Are the 7 Best Wrapped Alternatives at a Glance?

Here’s how the 7 platforms compare on the points most Wrapped users care about.

If you sell across several locations and POS systems and want loyalty on the same balance, 99minds is the closest like-for-like swap for Wrapped.

If you run your whole business on Square or Toast, their built-in gift cards are the simplest option. If you want no monthly fee, Gift Up! and GiftFly charge per sale instead.

Pricing in this post comes from each platform’s own pricing page or Shopify App Store listing as of November 10, 2026.

Why Might You Look for a Wrapped Gift Card Alternative?

Looking at alternatives isn’t a knock on Wrapped. Its free trial and guided setup make it easy to launch an omnichannel gift card program. But as brands add locations, sales channels, and programs, their needs often move past what a gift-card-only tool was built to do.

Let’s look at the common reasons for the switch.

Outgrowing Location and Activation Caps

Wrapped charges more as you add stores and sell more gift cards.

Every plan limits how many sites you run and how many new gift cards you activate each month, according to Wrapped’s pricing page. Basic covers 3 sites and 50 activations a month, Pro covers 7 sites and 200, and Plus covers 12 sites and 500. Each extra site costs $20/month, each extra card costs $0.20 to $0.50, and unused activations don’t roll over.

For a growing multi-location brand, that means your bill rises with every new store and every busy holiday season. And holiday volume is big. According to the National Retail Federation, 47% of holiday shoppers say they’d like to receive gift cards this season, more than any other gift.

So many merchants start comparing how other platforms price extra locations and higher volume.

Needing Loyalty on the Same Customer Balance

Wrapped has no loyalty program. It covers gift cards, experience vouchers, and store credit, but it doesn’t run points, VIP tiers, or referral programs. That leaves you adding a separate loyalty app and keeping two sets of customer data in sync.

Its automations are narrow too. Wrapped’s help center lists three triggers (order paid, gift card purchased, and API event) and two rewards (a bonus gift card or bonus credit). It also notes there’s no “buy 3 items” quantity condition and no way to limit a bonus to one per customer.

Wanting Physical Card Fulfillment Built In

Wrapped doesn’t print physical gift cards. Instead, you generate codes, export them, and send the file to a third-party printer, according to its physical card guide. For brands that sell to corporate buyers or stock cards across many stores, that handoff between platform, printer, and warehouse adds manual work.

Paying More for Core Features

Wrapped’s lowest plan leaves out several core features. API access, marketing automations, and campaigns only start on the $99 Pro plan. Premium onboarding, which covers migration management, is a $300 one-time charge.

Brands that need these from day one often compare what the same budget buys on other platforms.

Demanding Deeper Finance Reporting

Growing gift card programs need reporting that finance teams can close the books with. Gift cards sit on your balance sheet as a liability until they’re redeemed, and that liability adds up fast: US shoppers planned to spend $29 billion on gift cards in the 2025 holiday season.

As programs grow, finance teams want more than a liability total. They need breakage, redemption, and channel-level reporting they can reconcile at month-end close.

In short, the search for a Wrapped alternative is usually driven by the need for room to grow, loyalty on one balance, built-in physical card operations, and finance-ready data.

Key Features to Look for in Gift Card Software

When you’re ready to compare options, it helps to use a simple framework. Here are the areas that separate a basic gift card tool from a platform you won’t outgrow.

Omnichannel POS and eCommerce Sync

A gift card bought online should work at the register, and a card sold in-store should work at checkout. Look for real-time balance sync across every POS system and online store you use, not just one. Check that partial redemptions and reloads update everywhere instantly.

Flexible Gift Card Types

Your platform should support every way customers buy and give gift cards. This includes:

• Digital gift cards: sent by email or SMS, with scheduled delivery for special occasions
• Physical gift cards: with printing, inventory, and activation at the counter
• Bulk gift cards: issued in batches for corporate gifting and employee rewards
• Multi-currency gift cards: that keep their original currency for international shoppers
• Reloadable gift cards: that customers can top up and reuse

Store Credit and Loyalty on One Balance

Gift cards work harder when they connect to the rest of your retention strategy. Look for store credit for refunds and returns, plus loyalty points, VIP tiers, and referrals that share the same customer balance. That way, customers see one wallet, and you see one view of each customer.

Transparent Pricing That Scales

Understand exactly how you’ll be billed. Some platforms charge a flat monthly fee, while others add per-location fees, per-activation fees, or a percentage of each gift card sale. Model your busiest month, not your quietest, to see the real cost.

Finance-Ready Reporting

Your platform should make gift card accounting easier, not harder. Look for liability tracking, gift card breakage reporting, and redemption data by channel and location. Exports your finance team can reconcile against your POS and books save hours at month-end.

Migration Support

Switching platforms shouldn’t put customer balances at risk. Ask each vendor how they move existing codes and balances, whether they run a test import, and how they verify totals before go-live.

With this framework in mind, let’s explore the top Wrapped alternatives.

7 Best Wrapped Alternatives to Use in 2026

The list mixes full omnichannel platforms, POS-native gift card tools, and pay-per-sale options, so you can match the tool to how your business sells.

1. 99minds

99minds lets you run your gift card program, store credit, loyalty, referrals, and memberships from one dashboard. Each customer has one balance that works online and in your stores.

It’s built for multi-location DTC brands. A gift card bought online can be redeemed at the register, refunds can go to store credit, and customers earn loyalty points in every channel.

99minds works with Shopify, Shopify Plus, BigCommerce, and Salesforce Commerce Cloud. It syncs balances in real time with Lightspeed, Square, Heartland, Shopify POS, Clover, Vend, and Hike. You can also issue bulk gift cards for corporate orders and track gift card liability and breakage.

Club Monaco used 99minds to launch multi-currency omnichannel gift cards, according to its Shopify App Store review:

Mixology, a US enterprise customer, praised how 99minds works with its in-store POS and Shopify in its Shopify App Store review:

And a retailer running Runit POS and BigCommerce shared how customers now redeem gift cards and loyalty rewards in both places:

99minds best features

• Omnichannel Gift Cards: Sell digital, physical, bulk, and multi-currency gift cards, redeemable at any connected POS or online store
• Card Lifecycle Controls: Issue digital or physical cards one at a time or in bulk, then activate, deactivate, reload, refund, or void them as needed
• Physical Gift Cards: Sell physical cards alongside digital ones, with printing, packaging, and mailing available through the Clutch integration
• Store Credit and Returns: Built-in store credit software that sends refunds to store credit automatically
• Loyalty, Referrals, and Memberships: Run points, VIP tiers, punch cards, referral programs, and paid memberships from the same dashboard
• Automated Workflows: Issue gift cards, coupons, store credit, or loyalty points automatically based on customer actions, with cart item filters that target specific products
• Wallet Passes: Send Apple and Google Wallet passes with location-triggered notifications that remind customers about their balance near your store
• Finance Reporting: Track gift card liability, breakage, and redemptions by channel and location

99minds limitations

• With so many programs in one place, setup takes longer than a gift-card-only tool
• POS integrations start on the Pro plan, referrals, VIP tiers, and wallet passes start on Ultra, and memberships start on Premium
• Each plan includes a set number of monthly transactions and stores, with overage fees above the transaction limit

99minds pricing

• Free: free to install, with 100 free transactions per month
• Basic: $49/month (800 transactions, then $0.15 each, online store only)
• Pro: $99/month (1,500 transactions, then $0.15 each, up to 3 stores)
• Ultra: $199/month (3,000 transactions, then $0.10 each, up to 5 stores)
• Premium: $499/month (10,000 transactions, then $0.05 each, up to 10 stores)
• Enterprise: Contact for pricing

2. Square Gift Cards

Square Gift Cards is the built-in gift card program for businesses that use Square Point of Sale and Square Online. If every one of your locations already runs on Square, it’s the quickest way to sell cards without adding another vendor.

Square Gift Cards best features

• Digital and physical gift cards, with pre-designed or custom designs
• Redemption at any Square location and on Square Online, with QR codes and barcodes
• Refunds to gift cards as a simple form of store credit
• Customer self-service balance checks and reloads
• Gift card sales in Square POS reporting

Square Gift Cards limitations

• Cards only work inside Square, so they don’t fit a mix of POS systems or a Shopify store
• Loyalty runs through Square Loyalty, a separate Square product, so it’s not part of the gift card program

Square Gift Cards pricing

• eGift cards: free to set up, with the standard processing fee on each sale and up to a 2.5% load fee each time funds are added, according to Square’s gift card page
• Physical cards: priced by order quantity
• No subscription or long-term contract required

3. Toast Gift Cards

Toast Gift Cards is the gift card program built into Toast, the restaurant POS. It’s a strong fit for US restaurants that already use Toast for ordering and payments and want gift cards on the same system.

Toast Gift Cards best features

• Physical gift cards for Toast POS customers, plus e-gift cards sent by email or text
• Scheduled e-gift card delivery for special occasions
• Redemption over the phone, through Toast Online Ordering, at the POS, or at a Kiosk with a contactless QR code
• Online balance lookup and reloads for guests
• Gift card sales reporting in Toast Reporting and Analytics

Toast Gift Cards limitations

• It’s built for restaurants on Toast, so retail stores and mixed POS setups won’t fit
• Pricing isn’t published, so you’ll need a quote

Toast Gift Cards pricing

• Custom quote, according to Toast’s gift card page

4. Gift Up!

Gift Up! is a pay-per-sale gift card tool that adds a gift card checkout to almost any website. It’s a good match if you mainly sell gift cards online and want no monthly fee while sales are seasonal.

Gift Up! best features

• Gift card checkout that installs on most websites and social pages
• Fixed-value and custom-value gift cards, plus products and services
• Instant or scheduled email delivery, with cards that save to a phone’s wallet
• Free redemption app for in-store use, with partial redemption, scanning, top-ups, and balance checks
• Integrations and a free developer API for online redemption

Gift Up! limitations

• You bring your own payment processor, so processing fees come on top of Gift Up!‘s fee
• It’s built for selling gift cards, so loyalty and referral programs need other tools

Gift Up! pricing

• Pay-as-you-go: no monthly or setup fee, 3.49% per gift card sold (minimum $0.50 per card), and 1.99% on complimentary cards, according to Gift Up!‘s pricing page
• Pre-paid bundles: save up to 45% off pay-as-you-go rates by paying in advance

5. GiftFly

GiftFly is an eGift card platform for local businesses like restaurants, salons, and spas. It suits single-location or small multi-location shops that want to sell gift cards online for free and run promotions and fundraisers.

GiftFly best features

• Custom eGift cards sold online 24/7 and sent by email or text
• Promotions, bonus deals, giveaways, and flash sales
• Gift card fundraisers for local organizations, with sales goals and progress tracking
• Up to 5,000 free gift card promotional emails
• Real-time transaction tracking

GiftFly limitations

• It’s built around eGift cards, and in-store redemption is mainly through its Clover app
• It’s focused on gift cards and promotions, so loyalty programs need another tool

GiftFly pricing

• Free for merchants, with no monthly charges, according to GiftFly’s pricing page
• Payment processing: 2.90% + $0.30 per card transaction
• Convenience fee: 3.99% on cards of $20 or less, and 3.99% plus $0.99 on cards over $20, paid by you or the buyer
• Clover app sales: a one-time $0.03 per $1 of gift card value

6. Gift Card Hero

Gift Card Hero is a focused gift card app for Shopify stores that sell online and at Shopify POS. It’s known for reloadable cards and counter tools, so it’s a good fit if Shopify is both your online store and your POS.

Gift Card Hero best features

• Branded digital and physical gift cards, sent straight to the recipient by email
• Reloadable gift card balances
• Shopify POS tools for selling and redeeming in-store on the Pro plan
• Balance check widget and unused balance reminders
• Bulk import, generation, updates, and mass sends by CSV, plus an API for developers on the Pro plan

Gift Card Hero limitations

• It only works on Shopify, so Lightspeed, Square, or Heartland stores won’t sync
• It doesn’t include a loyalty program

Gift Card Hero pricing

• Pay as you go: free to install, 2% of total gift card value (minimum $9.99/month, maximum $49.99/month)
• Pro: $19.99/month, with a 7-day free trial
• Shopify Plus: $39.99/month, with a 7-day free trial

7. Rise.ai

Rise.ai is a gift card, store credit, and cashback app for Shopify. It’s worth a look if you want a store credit wallet and cashback campaigns alongside gift cards, and Shopify POS covers your in-store sales.

Rise.ai best features

• Branded digital and physical gift cards, online and at Shopify POS
• Store credit wallet for gift cards, cashback, refunds, and rewards
• Cashback campaigns and store credit rewards for signups, referrals, and VIPs
• Bulk gift card creation on the Pro plan
• Klaviyo, Loop Returns, Gorgias, and Shopify Flow integrations

Rise.ai limitations

• Plans are priced on your total monthly store orders, so the bill grows with your store, not just your gift card sales
• In-store, it works with Shopify POS and Wix POS, with Square listed as coming soon, so Lightspeed and Heartland stores won’t sync

Rise.ai pricing

• Starter: $19.99/month (100 monthly store orders, then $0.20 per order)
• Small-Business: $59.99/month (400 orders, then $0.15 per order)
• Pro: $199.99/month (2,000 orders, then $0.10 per order)
• Every plan includes a 7-day free trial

How to Choose the Right Gift Card Platform

The right platform depends on where you sell, how many locations you run, and what you want gift cards to do beyond a single sale. Work through these steps before you book demos:

1. Map every sales channel: List each POS system, online store, and location where customers buy or redeem gift cards. Rule out any platform that can’t sync balances across all of them in real time
2. Price it at your peak season: Model your busiest month, including every location and every new card you issue. Per-site, per-activation, and percentage fees look small in a quiet month but add up during the holidays
3. Decide what else gift cards should power: If you also want store credit for returns, loyalty points, VIP tiers, or referrals, a platform that runs them on one customer balance saves you from stitching apps together
4. Check physical and bulk card support: If you sell to companies or stock cards at the counter, confirm how the platform handles printing, inventory, and fulfillment
5. Ask finance what they need: Liability, breakage, and reconciliation reports matter at month-end close, so involve your finance team in the shortlist
6. Plan the switch: Ask each vendor how they move your existing codes and balances. Wrapped lets you export your gift card ledger for only 30 days after you cancel, according to its pricing FAQ, so start the migration before you cancel

If you need wide POS coverage and loyalty on the same balance, shortlist an all-in-one platform. If you run on a single POS like Square or Toast, its built-in gift cards may be enough. If you only sell eGift cards online, a pay-per-sale tool keeps costs low.

Kickstart Your 2026 With 99minds Omnichannel Gift Card Software

Most Wrapped alternatives solve one part of the job. Square Gift Cards and Toast Gift Cards are simple if your whole business runs on one POS, but they don’t travel to other systems.

Gift Up! and GiftFly cost nothing per month, but they’re built for selling eGift cards, not running a multi-location program. Gift Card Hero and Rise.ai are strong on Shopify, but their in-store support doesn’t reach Lightspeed or Heartland.

If you sell through several POS systems and want gift cards, store credit, and a full loyalty platform on one customer balance, 99minds is the best fit. You get real-time sync across Lightspeed, Square, Heartland, Shopify POS, and more, with digital and physical cards, bulk gift cards for corporate orders, and liability and breakage reporting your finance team can use.

Our team also moves your existing balances for you, so switching doesn’t cost your customers a cent. Want to see how it fits your setup? Book a demo with our team.

Frequently Asked Questions About Wrapped Alternatives